Most of my deals come from hyper-personalized one-offs. A few tips and tricks that I've learned along the way:
- On average, people are spending about 11 seconds skimming your email for relevant information.
- Cut the fluff- don't talk about COVID, don't use up space saying "Hope you're doing well/Hope this finds you well", etc.
- The subject line and first 35-90 characters of your email will be included in the "preview text", MAKE THIS COUNT. Add value in the beginning to capture attention.
- You need to know: 1. Your company's product and process 2. Your Market 3. Your buyer (their company, buyer, and market)
- Before composing your email, ask yourself "Why are you reaching out?"- What do you do? What problem do you solve? What are you buyers goals? Why do you think this person has the problem you fix?
- Use simple words, don't over complicate things. Type as you would speak and make your email as short and simple as possible (11 seconds, remember?)
- Take a moment to do some research on your target accounts- what is the latest news with the company? Has the prospect been featured in the news lately? Have they been featured on a podcast?
- Use these tidbits to create an enticing subject line that will make them curious enough to open.
Would love to hear your thoughts and more tips/tricks you've learned to help you master the hyper-personalized email!