Slobonmyknob

Head of Sales Development Strategy & Enablement

Valued Contributor

A Few Hyper-Personalized Emailing Tips

Most of my deals come from hyper-personalized one-offs. A few tips and tricks that I've learned along the way:

On average, people are spending about 11 seconds skimming your email for relevant information.
Cut the fluff- don't talk about COVID, don't use up space saying "Hope you're doing well/Hope this finds you well", etc.
The subject line and first 35-90 characters of your email will be included in the "preview text", MAKE THIS COUNT. Add value in the beginning to capture attention.
You need to know: 1. Your company's product and process 2. Your Market 3. Your buyer (their company, buyer, and market)
Before composing your email, ask yourself "Why are you reaching out?"- What do you do? What problem do you solve? What are you buyers goals? Why do you think this person has the problem you fix?
Use simple words, don't over complicate things. Type as you would speak and make your email as short and simple as possible (11 seconds, remember?)
Take a moment to do some research on your target accounts- what is the latest news with the company? Has the prospect been featured in the news lately? Have they been featured on a podcast?
Use these tidbits to create an enticing subject line that will make them curious enough to open.

Would love to hear your thoughts and more tips/tricks you've learned to help you master the hyper-personalized email!

👑 Sales Strategy

💌 Cold Emailing

😎 Sales Skills

41

53 comments

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Kinonez

Celebrated Contributor

9

War Room Enthusiast

Here is mine:

Hi Blank,

The life-changing work you guys are doing at COMPANY NAME shall not go unnoticed, and I hope we can help.

Blank is the only VALUE PROP We help with this;

- BLANK

- BLANK

- BLANK

We are hosting exploratory calls on what WE DO BEST so we deep dive on your specific needs and determine if we are the right solution for you. Let me know if you're interested.

Best,

Lenca

Politicker

2

BDR

I like the ending!

Slobonmyknob

Catalyst

2

Head of Sales Development Strategy & Enablement

Love this! The ending is strong here! & this is so easy to scan- clean.

Kinonez

Celebrated Contributor

0

War Room Enthusiast

Glad you liked it! feel free to use it!

Beasthouse

Opinionated

1

Corporate trainer

i like it i would just add a call to action like could we meet at 10 am or 2 pm

Kinonez

Celebrated Contributor

2

War Room Enthusiast

@Beasthouse This is typically the first email I send, so I'm not asking for a meeting right off the bat.

Slobonmyknob

Catalyst

5

Head of Sales Development Strategy & Enablement

Hi _____,

Love the new SOMETHING RELEVANT TO COMPANY (product updates, etc). Are you finding ______ to be a challenge?

Have you considered ____ to ______?

We met _____ at a similar point to y'all. They saw _______. (RESULTS FROM CASE STUDY FROM SIMILAR COMPANY HERE)

Think this could help?

We can find some time to go through _____ for a _____ session.

Let me know if you can squeeze me in this week,

______

Slobonmyknob

Catalyst

2

Head of Sales Development Strategy & Enablement

@Oboy77 here's a pretty blanked out example but it gives you an idea of the short & simple but relevant email format I'm talking about.

Oboy77

Arsonist

1

Workspace Consultant

That is awesome. Appreciate it.

Slobonmyknob

Catalyst

1

Head of Sales Development Strategy & Enablement

Absolutely! Hope it helps!

Slobonmyknob

Catalyst

1

Head of Sales Development Strategy & Enablement

@Ryscott0317 simple and to the point.

Oboy77

Arsonist

1

Workspace Consultant

This is great. Thank you!

Beasthouse

Opinionated

1

Corporate trainer

nice!

NoSuperhero

Politicker

1

BDR LEAD

This looks a lot like the illuminating question framework for emails. I have to practice more to do this. I've gotten some replies since i started doing it but got referrals and a hard no. Hit and miss I guess. Thank you for sharing @tacobell!!

Slobonmyknob

Catalyst

0

Head of Sales Development Strategy & Enablement

I look back at the emails I first sent in my role and cringe. It's all practice makes perfect- no matter the role. Follow the guys at Lavender, they post great content about cold emailing often. (No- I don't work for Lavender admins).

Slobonmyknob

Catalyst

0

Head of Sales Development Strategy & Enablement

Also, don't give up after the first no. You'd be surprised what can happen if you accept first no for now, wait for a work anniversary or a promotion/news feature etc to reengage. Just follow up and be consistent. The first no doesn't actually mean no, keep trying but don't come off pushy- find a reason to reengage and take advantage.

funcoupons

WR Officer

4

👑

Great tips, thank you for contributing!

I'm a big advocate of making emails as short and sweet as possible - nobody wants to read a novel, especially from a stranger.

My layout is basically:

Hi (Name)

We haven't had the chance to speak before, but I'm reaching out because.

Two-three sentences about our company and a little teaser value prop.

CTA - Leave some times here and tell them I'm hoping to have a quick chat to see if it might be a fit.

That's it. I have a good ROI when using this.

Slobonmyknob

Catalyst

3

Head of Sales Development Strategy & Enablement

Love this- yeah I mean the simpler the better- I remember when I first started writing emails I thought the more information about how I could help, the better. And I'd try to pack that all in with multiple paragraphs lol But obviously those emails got left on read because no one has the time for all that lol

Save some value props for the actual demo- leave some things to be discovered- all you have to do is pique initial interest and get that initial call for sure!

TheRealPezDog

Notable Contributor

4

Account Manager

Yes, great tips. I would also add this one: Don't try and book a meeting right away and if you're GOING TO TRY TO BOOK ONE do it like this: Are you open to a discussion sometime soon, maybe in a couple weeks? <---I get SO MANY FUCKING MEETINGS WITH THIS it's GOLDEN because it takes the pressure off of them and their schedules are usually very open 2-3 weeks out.

Slobonmyknob

Catalyst

3

Head of Sales Development Strategy & Enablement

love this approach! usually theyre so booked up that the next couple weeks is gold! thank you!

Bearmachine

Contributor

0

Regional Sales Director

On first sight i thought no way don't use maybe im a couple of weeks. But this makes a lot of sense as they are usually booked up and its a great way to ease into building a relationship.

CuriousFox

WR Officer

0

🦊

I thought your username was beer machine 🤦‍♀️😆

SmilingNotDialing

Contributor

0

Account Executive

Only problem I see with this is I find that scheduling first meetings a few weeks out leads to a lot more no-shows and cancellations because they’ve forgotten what the call is for by then. I have a much better attendance rate when I schedule a few days out than a few weeks.

Slobonmyknob

Catalyst

0

Head of Sales Development Strategy & Enablement

I feel this- I think asking for time weeks in advance lessens the pressure on whoever you're reaching out to- but the SDR/BDR in this case has to have a follow up game. It's as simple as setting a reminder on your cal.

CuriousFox

WR Officer

2

🦊

I would like to highlight the 4th bullet point. Please do your research on the company before you contact them. Show credibility instead of desperation.

Slobonmyknob

Catalyst

2

Head of Sales Development Strategy & Enablement

100% necessary to know the company before trying to sell them anything.

eds

Opinionated

2

Salesy

Typos, grammar errors, spelling mistakes: They’re like bad breath, people may understand you but it stinks!

eds

Opinionated

1

Salesy

I don't like that trend of adding typos on purpose to make the emails feel real

Slobonmyknob

Catalyst

1

Head of Sales Development Strategy & Enablement

Yeah I personally think adding typos on purpose is weird- sometimes in a subject line instead of writing "Company Follow Up" I'll do something small like "company follow up" but that's about it. I will, however, type like I talk and use words like "y'all" as I'm from Texas but that's just how I talk.

Slobonmyknob

Catalyst

1

Head of Sales Development Strategy & Enablement

@Ryscott0317 here's a few tips & tricks I've learned!

Ryscott0317

Politicker

2

Cloud Specialist

Thank you! This is awesome

Slobonmyknob

Catalyst

1

Head of Sales Development Strategy & Enablement

Absolutely- hope this helps! I'll try to find some examples I have laying around.

Beercules

Politicker

1

SDR

How many Lavender users do we have out here? The Wills/ Lavender team have dropped a ton of valuable email info through their blog posts and webinars

Slobonmyknob

Catalyst

2

Head of Sales Development Strategy & Enablement

HUGE Lavender fan here! Both Wills are so helpful when it comes to doing 1 on 1's with SDRs and Sales Management etc- their webinars are incredible and just following them on LinkedIn alone can teach you a ton! (obviously a ton of the things I've learned are from them!)

Beercules

Politicker

1

SDR

I have no idea how they actually balance their lifestyles because they seem to always be online. When onboarding they said that they always have an eye on their chat function through the app. Great job!

Slobonmyknob

Catalyst

1

Head of Sales Development Strategy & Enablement

They're incredible- I mean true examples of building a business and putting those long hours in at the beginning. I'm sure it's paying off though. I know I got my team to look into it as a tool after a one on one with them.

Hotlead

Politicker

1

Producer

This was helpful thank you

Slobonmyknob

Catalyst

1

Head of Sales Development Strategy & Enablement

Absolutely! :)

sales4lyf

Politicker

1

Business Development Manager

Great advice! Thanks for sharing!

Slobonmyknob

Catalyst

1

Head of Sales Development Strategy & Enablement

Of course- hope it helps!!

Beasthouse

Opinionated

1

Corporate trainer

On average, people are spending about 11 seconds skimming your email for relevant information.

sooo important for reps to understand

Phillip_J_Fry

Opinionated

1

Director of Revenue

Love this, and I have been a big advocate of short emails for years. I figure a good portion on readers are getting this email on their phone. No one is going to read a novel on mobile. Keep it short and simple.

Slobonmyknob

Catalyst

1

Head of Sales Development Strategy & Enablement

Completely agree- and I do not work for Lavender but I am a HUGE fan and I will just point out that they have a phone preview feature that I use for every single email I write before I send it off. Have to make sure your emails are mobile optimized!

HappyGilmore

Politicker

1

Account Executive

I love these tips! Two things that have helped me master the hyper-personalized email are a couple of things:

1. Short and sweet. Think about when you receive an email and if you actually read the entire email, your prospect likely does the same.
2. Don't overthink it. By overthinking it, you spend 30 minutes on an email that may or may not get read by the prospect. I typically like to spend 5 minutes or so on a personalized email and just go for it based off everything I've put into the email itself.

Chitownguy09

Fire Starter

1

Sales Development Rep

if anyone needs a first email subject line that has around a 60% open rate for me on first emails: "Hey (first name)" then the first line is "You don't know me (Hi, I'm (your name))"

Slobonmyknob

Catalyst

1

Head of Sales Development Strategy & Enablement

I will def beta test this- thanks for the idea!

The_Sales_Badger

Notorious Answer

1

Account Executive

I've read many places that bullet points aren't a good idea when sending prospecting emails. Just because I read it doesn't mean this isn't working.

I work on sales cadences at my companies, and I love this topic. Very valuable. If I can highlight a few areas, it would be the Call-to-action, personalization, and email length.

Call to Action is what's going to get a response rate. Check out this website for a list of over 60 Calls to Action: https://www.gong.io/blog/this-surprising-cold-email-cta-will-help-you-book-a-lot-more-meetings/.

Personalization - This is really about research. My personalization surrounds circumstances the prospect is currently dealing with that could put a strain on the business. i.e., Covid (overused now), Natural Disasters, specific City news.
(Tools - Google Alerts (Save all your major cities), ZoomInfo, LinkedIn Navigator)

"Tom,

I received an alert this morning that there have been quite a few flash-flood warnings in Seattle recently. I'm sure this is worrisome since predicting the future went out of the window when Covid-19 hit.

In the __________ industry, my clients are working with me to ___________, ___________, and ____________. Company name is known for handling these type of scenarios. I'm sure it's valuable information for you - from a meeting standpoint, can you spare 15-minutes tomorrow to discuss?

Stay safe,

The Honey Badger"
(I just typed this on the spot, but it's similar to what I'd send.)

Finally, the length of the email. In my experience, the best emails are ones that your prospect can read on their mobile phone w/o scrolling. Keep that in mind before you type anything longer than 2 short paragraphs.

Slobonmyknob

Catalyst

0

Head of Sales Development Strategy & Enablement

Love this- you bring value- it's short and to the point, you explain the relevance, your value, and have a call to action. Great job.

Slobonmyknob

Catalyst

0

Head of Sales Development Strategy & Enablement

I will say that on some recent podcasts I've listened to and Clubhouse chats that high level execs are beginning to get tired of Covid references- so I may stop using that sentence. That's the only change I'd make!

wHaTyAgOtCoOkInG

Catalyst

1

Solution Consultant

Subject line is very important, I saw this was posted by Tacobell and became intrigued. Read the post and found it interesting. #THESMALLTHINGS

Slobonmyknob

Catalyst

0

Head of Sales Development Strategy & Enablement

This is, after all, the official tacobell account.

Altego_

Member

0

Account Executive

Hey XX Noticed * personalization* Companies in x situation usually struggle w y problem. Companies come to us to address y problem. ( this next part is key) You might not even face that issue but let me know if you’re open to learning more. ** it’s crucial to address that it might not be a fit or relevant because every other seller in your prospects inbox assumes they have a problem**

Slobonmyknob

Catalyst

0

Head of Sales Development Strategy & Enablement

To all individual contributors (BDR/SDR level), SDR/BDR Management, even VP level reading this- this is not a sponsored post- I do not work for Lavender in any way shape or form. However, I will say that Lavender is an inexpensive and easy way to teach your team all of these skills (also affordable on an individual level). Leaders-you'd be missing out on a ton of opps and revenue if you didn't reach out to them. Individual contributors- you will drastically improve your one-off emails by subscribing. That's all I have to say.

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