Everything in sales has to do with probability.
Does your prospect need your solution?
Is your solution part of their budget?
Is your product or service addressing one of their top priorities?
Is this the right time for them to acquire your services?
Even intangible data like the prospect's mood or schedule comes into place.
So don’t feel down when a good lead turns out to be a dead end, it’s part of the numbers game, feel good because even a “no” helps you improve your future conversion rate.