Well... my team is now in beginning stages of a pilot leveraging 6Sense (ABM tool) to conduct all outbound activity. I am completely on the fence about this. I am used to leveraging it for account intel, and to identify new accounts that are high "intent" but the idea of wholly focusing on it for Account selection and prospect targeting is new to me.
Has anyone rolled out a program for their SDR team doing this motion?
I am building out persona-based Outreach sequences to streamline efforts for this, but am trying to come up with ideas about how to best leverage 6Sense for the team. Any ideas or previous experience doing this much appreciated!
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