I've been instructed by my superiors (C-Suite) to start having my reps share the company mission and value statement on calls. Specifically, a deck that provides details on why our company exists, why we created the product, etc.
While I understand the importance of the mission and value statements to the business, this takes away from quality time spent on discovery. I've voiced my opinion to them, and they tell me to have reps book 45 min or 1 hour calls. from an outbound perspective, this is really dumb (in my opinion, also very hard to get someone to agree to 45 min cold outbound meeting)
I've tried everything I can think of to push back on this, though they still want me to redesign the discovery call talk track to include this.
I'm worried that by implementing their request, prospects will become disengaged and bored on calls, making them uninterested in our products. Which will lead to lower win rates and probably a lower ACV.
Any creative ideas to get around this? Or should I just let it fly and let the data talk?