American sales culture vs British sales culture - advice

So my company was just acquired by a large US Corporate, and even in the first few meetings, there seems to be a vastly different culture around sales. Has anyone got any experience or advice for a British bloke trying to navigate the endless jargon, saccharine tone and differing expectations?


For context: Been working at a business of 250 people (20 people when I joined) in London, and been acquired by a 10,000+ US.

2
salesnerd
WR Officer
2
Head of Growth
Cheers, mate! Americans certainly have a different sales culture than brits, but if you're still going to be selling across the pond, I wouldn't modify your sales methodology drastically. 


Buyers in Europe are used to European sellers, not American sellers.
sales7
Politicker
0
Commercial Product Enablement
Will you still be selling to a UK audience? If so I'd just try block it out to be honest, they're VERY different markets and what works in the US doesn't in the UK. 

Just one opinion!
Mrsconcrete
Member
0
Sr director of sales
Americans care about America, your references to customers in the UK will not impress them. They want to know who's worked with you next door
4

American Sales Work Ethic Vs. Sales in UK/EMEA/Rest of World/ Expat scared of US

Discussion
4
12

Transitioning from a small company to a big company, or vice versa Biggest culture shock or lesson learned?

Discussion
10
7

"American" Sales Training, Does it Work in Other Markets?

Discussion
6