Back
The War Room
Question
Post

Any marketing guys here? What is the best inbound strategy for SaaS companies?

๐Ÿ‘‘ Sales Strategy
2
SalesPharaoh
Politicker
+8
AM BDR
The million dollar questionย 
Ace
Arsonist
+9
CEO
Haha I know. Just trying to learn from peeps on here as to what worked for them
ARRyouReadyKids
Politicker
+5
Sr. Account Executive
Not a marketing guy, but from a sales perspective here's what I have to offer in terms of strategy that would help me:

1. Content. and more content. Content that is vertical and solution specific to each of your ICP's

2. Delivery. Get that content to your prospects on the channels that matter to them. make sure your ad spend is going to the right personas on Social (LinkedIn) and google ads. (Do people really buy/care about software on FB/Insta? no, but might be good for brand recognition)

3. Track it. understand what's working, what is driving people to the website. who is coming to your website

4. Convert it. relevant content (again) on your website lets them know they're in the right place to have their problems solved. Grab their email, phone number, and company info (B2B obviously) through form fills

5. Tell Sales. notify your sales team this activity is happening. Tell them who is on the website, what content grabbed their attention and let sales do their job going after the best companies and people

6. Nurture. Help sales by continuing to bring them back to the website with more content
Re
RedLightning
Politicker
+7
Mid-Market AE
You'd be shocked about social media's b2b efficiency! YouTube is the number 2 search engine in the world too
ARRyouReadyKids
Politicker
+5
Sr. Account Executive
Totally agree! From an attribution perspective, I think YouTube spans multiple stages even after top of funnel. But imo, FB and Instagram are really more suited for brand awareness and staying top of mind. Very important obviously, but I think some companies focus too much casting too wide a net on this rather than getting the right content to the right people. And this ends up wasting valuable dollars
Show 1 more replies
Ace
Arsonist
+9
CEO
Very helpful. Thank you so much!
Re
RedLightning
Politicker
+7
Mid-Market AE
There isn't a singular answer to this question. You need to understand who your prospects are, what info they care about, why they care about that info, and what channels they will be on and active in.ย 

There's a marketing firm called Refine Labs that puts out a ton of good content on creating an inbound strategy.ย 
Ace
Arsonist
+9
CEO
I'll check them out. Thanks for the suggestion
5
Sales Vs Marketing (or) Sales + Marketing : What has worked best for you?
Advice
12
How has it worked best for you?
gg
+34
ggd1002 , ย  SlinginSoftware , ย  FarmingU ย  and 34 people voted
*Voting in this poll no longer yields commission.
5
Thoughts on a SaaS org that promotes outbound reps to inbound reps?
Question
5
Is this promotion path normal?
+37
InQ5WeTrust , ย  The.Machine , ย  Broncosfan ย  and 37 people voted
*Voting in this poll no longer yields commission.
2
Outbound Sales strategy for software sales in SEA region
Advice
4