I literally get complaints about the emails and a zero positive response rate. How do you handle this?
hurtscuzimold
Any tips for when your bosses write terrible cadences?
15
Show him the stats and tell him it’s time to create a new one {have new content ready} or at least AB test
This is probably the best route
You need to use data to convince him. Do an A/B test. Use your cadences for a few weeks while at the same time using his cadences. Report back to him with results
It's about figuring out what main objective.
Damn fine point.
Tell your boss, work together on fixing it
Agreed maybe he doesn’t know there is an issue
Write better ones, AB test and show your results. Or you can talk to me and I can help you draft some awesome 40% - 50% open rate msg..
Please do teach me your ways
Ignore them and write your own better ones, then compare the result of yours to theirs
I wish it were that easy
Nobody likes when you call their baby ugly.
Typically, it takes some tact to convince them. Point out an issue nicely and come with a solution while asking for their help to soften the blow to their ego
Not that simple from my experience
Be honest, tell your boss, maybe you're seeing something he's missing.
Talk through it with them. Bring it up and tell them that you think there are some things that could be changed.
Write your own and send those instead.
Let him know which actual numbers
I think most people have nailed it here. If you have previous success, show the results. Most leadership should be open to whatever produces results.
Use your own
Create your own content personalized to each contact. Then compare the results and present to your boss.
Besides the obvious ones, I always try go for former high level athletes. Helps with the competitive nature of the job. If not, if they had previous experience that required small talk. Something like a bartender.
Related posts
21 comment