Back
The War Room
Discussion
Post

Anyone have a positive experience in the PLG market?

Hey all,


The company I work for is getting ready to shift from an enterprise sales model to a self-serve, PLG model. Has anyone else done this as well? If so, how'd it turnout? Was it easier to gain new customers? How was the outreach changed?


Thanks!

โ˜๏ธ Software Tech
3
exec
Catalyst
+5
Account Executive
we made the switch at the start of '21. definitely a different strategy for me as an AE. for SDR's at our company, we've consolidated the team and made the majority of SDR's rebrand to product specialists. Prod specialists are responsible for educating prospects and helping drive the self serve experience with tips/tricks, consult calls, etc.ย 

for SDR's, there's definitely been a struggle to get meetings. from what I understand, the CTA's have switched from "let's jump on a meeting" to "here, I've put together a free trial of our product"

Our SDR's have done a really great job of pivoting and getting creative by setting up custom trials, recording custom videos for prospects and pushing more social selling. Overall, the company is seeing improved revenue growth and an increase in new logos, so all positive!
MaoMao
Fire Starter
+2
SDR
This is great feedback! Thank you!
wHaTyAgOtCoOkInG
Catalyst
+4
Account Executive
what does PLG mean please
19
Do People Have More Faith In The Market Or Cryptocurrency?
Discussion
41
I invest in
Ca
+106
DBook , ย  Tapatio , ย  Cash ย  and 106 people voted
4
What's the BEST SALES ADVICE you will give to anyone starting his/her sales career now?
Advice
14
Best sales advice for a sales career now
Te
+20
TechnicalSales , ย  DaveGreen , ย  verbalzzzzzz ย  and 20 people voted
*Voting in this poll no longer yields commission.
15
SDR Nation - Anyone in here have experience with it?
Advice
31
SDR Nation or something else?
gg br
+97
ggd1002 , ย  brandonyang , ย  InQ5WeTrust ย  and 97 people voted
*Voting in this poll no longer yields commission.