Are direct mail campaigns dead?

Question

Trying to do a direct mail/gift campaign to key contacts within my patch but having a hard time finding personal info that's relevant.

Any tools, tips, or tricks you recommend to find relevant info to help me with personalize that gifts that I send out?

Appreciate any valuable info. Thanks!

Accepted Answer

Direct mail ain't dead. Folks love getting colorful non-spammy shit via snail mail. Weird how we've come back around. 🤣

Answer

I did a few of these at my last job. They had a nice return. Make it noticeable but not too flashy or generic.

Answer

We get mailers all the time from local car dealerships and credit cards. They must still see value in it.

Answer

This exact thing is what Alyce was made for. They have scripts they run against your contact to find anything interesting, then make suggestions for relevant gifts based on what they find by scraping social media, etc. My former org set this up for us, and I really liked it, because at least 60% of the time I got something interesting and was able to leverage that into a gift offer. In this case, you end up sending a link via email to retrieve the gift - when people were working from home, this meant they weren't giving reps their home addresses - and you could see who accepted. Every so often I'd get a "people like [email protected] like gifts like these generic items" but sometimes paydirt - you'd find they liked camping, or travel. Specific sports teams ALWAYS got bites. People love their teams!

If that's not something you want to do, you might want to be a bit more generic, but appreciated gifts. Things like Yeti tumblers are always going to be well-received, and the personalization could be as simple as "I really love mine, and thought you might too".

Answer

I read a report a while back that said that postcards had a huge respond rate with millennials due to their lack of real mail. Make it colorful, make it personal!

Answer

Doing one this week! Hopefully they still work

Answer

1. Personalize

Answer

Like @CuriousFoxsaid, people love getting stuff in the actual mail - it's novel again.

Answer

This is a fascinating discussion because I've never once considered doing any direct mail campaigns

RevGen86

Are direct mail campaigns dead?

13 comments

RevGen86

Are direct mail campaigns dead?

13 comments

Related posts

Mass Email Campaigns

Cold Outreach: LinkedIn DM or Email?

typos in email blasts