Asking for testimonials?

Hey Savages -

Does anyone have a good framework for asking for testimonials?

I've never really thought through this. I typically just say something like "Tell me about before/after our services and what we did that provided a better experience".

👊 Referrals

12 comments

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Sunbunny31

Politicker

Sr Sales Executive 🐰

Another thing that is helpful - collect those pain points up front. “Takes 6 days to accomplish x” is really impactful when positioned against “once we implemented y solution, x task takes 1 day”. Then figure out what the cost savings is. If you know their KPIs going in, you can track those as they go and use that information to use in a case study or testimonial.

jefe

Arsonist

🍁

Ooh I like this. Much more compelling and cuts to the meat of it quicker.

Sunbunny31

Politicker

Sr Sales Executive 🐰

It’s so much easier to find relevant customer examples when they’ve laid out their current state.

jefe

Arsonist

🍁

You're completely right, though I feel like a lot of companies don't work back like this

CuriousFox

WR Officer

🦊

I mean your instructions are pretty clear to me 🤷‍♀️

Filth

Politicker

Live Filthy or Die Clean

Nothing wrong with that approach - I generally let them know we would be using it as a case study for prospective clients and you'd love to highlight the goals of organization in the choosing of product and how it's hit that mark and what other benefits came with it?

Let them know the specific end goal of the testimonial and they'll coat it/angle it the best way for your needs on top of the info you are looking for.

tonysoprano

Tycoon

Sr. AE

I ask for these in the sales process a lot as one of my gets in negotiation anytime a prospect wants a discount or something like that

Sunbunny31

Politicker

Sr Sales Executive 🐰

I do this too. Set it up from the start. Even if they decline to have it in their contract (some companies just don’t do this), you can have them anticipating the request. Even if anonymized, custome testimonials are very valuable.

oldcloser

Arsonist

💀

I have never done this. It never crossed my mind. Nobody ever suggested it. What a great fucking idea. Why I war room.

Sunbunny31

Politicker

Sr Sales Executive 🐰

Whoa. You’ve consistently known just about everything. I’m a bit in shock.

oldcloser

Arsonist

💀

I live to pick up tricks! This is great!