When I was doing Enterprise sales and visiting customers on-site, I always followed the mantra of dressing one step up from your customer (i.e. if they wear a polo and khakis, I wore a long sleeve button down).
Having been in SaaS sales for a bit now, was talking with some colleagues about attire on video calls. I sell to a lot of SaaS startups and generally see my customers in sweatshirts, hats, t-shirts, etc.
Curious to hear thoughts on whether you still follow the approach of dressing one step up, or do you wear t-shirts and/or sweatshirts on video calls? Any data out there you've seen studying this?
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