Biggest deal of career at the time and a great overview in CEO engagement.
Met him at a small conference in Dallas, pre - covid Fidelity Investments would do this 10 city event series (usually sub 150 attendees) vendors could sponsor etc etc. Dallas wasn't my territory but had to go in support so I booked a middle seat 2 days before and got approached by a cali (my territory) CEO asking if our company had been the one spamming him.
Fast forward 4 months I led my segment in Q1 off the back off this deal.
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