BDR/SDR = Sales v Marketing

Question

I see a lot of articles of who people THINK Business/Sales Development reports to... but who do they ACTUALLY report to in your company?

XDR -> Sales

XDR -> Marketing

Accepted Answer

I actually speak about this a lot. The answer is BOTH.  One Group, Lead Development and qualification should report into marketing, and focus on qualifying and converting marketing generated leads into opps. A second group, Sales Development, should work directly with sales on outbound motions to drive opportunities for sales.  Inbound and outbound skill sets are totally different, then need to be segmented.

Answer

Should be a healthy mix of interaction between both departments. Almost a bridge position.

PresidentSkroob

BDR/SDR = Sales v Marketing

Who does #2 work for?

3 comments

PresidentSkroob

BDR/SDR = Sales v Marketing

Who does #2 work for?

3 comments

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