I don't ever do this so this a first for me. Excuse any grammatical or APA errors. Since I started here at my company back in 2019 I have trained a few reps that all have gone onto have some kind of success based off what I showed them and the advice I gave. Surprised me because training is not my thing but I know shit. So what I have come to realize is that todays consumer is a hell of a lot smarter than 5 yrs ago. You can thank the internet for that, so you better come with your A game. This is where the focus on be a better relationship builder comes into play.
I've always said that if your first call to an account is heavy with sales pitches , then you have already lost them and likely will not gain any traction with them because all they see is a greedy little account manager (they aren't wrong , I mean greed is good right ?) and will be turned off by your attempts at slinging shit on their wall hoping something sticks . Recipe for failure
What I tell any new rep that has the sweet luck of learning from me is do your home work(sales 101) so you don't sound like its your first go round and NEVER EVER PITCH on the first call. That first call needs to be all about establishing what kind of rep you are and the kind of partnership you want to build with them. Talk about yourself and what you like and then give them a window to open up to you .If you do this right they will have 0 issues trusting you and in fact you will likely be the first person they think of when in need. You want to be able to call that contact anytime and talk about anything not just work .... That is the goal
Let me know what you guys think ? Hope you all enjoyed my post.
60% of the time it works all the time !