The War Room
Question
Post

Best break up email to re-engage prospect?

In my experience, I've found a break up email to a prospect that has gone completely dark after discovery call, demo, and/or legal review can be a powerful tool to get them re-engaged. My go- to for the past few years has been this (below), but what are your favorites to get them back to the table?


"Hi {Prospect First Name},


Thanks again for your interest in {company name/product]. Since I haven't heard back from you, I get the sense that {solution} may no longer be a priority for your organization. And that's okay.


If I'm wrong - and I may be - will you help me understand how you'd like to proceed?"

26
GeneralCorp
Notable Contributor
+15
General of The War Room
My breakup email is the closest thing you'll find to a silver bullet no cap. I've posted it on IG a couple times and this shit WORKS people. And yeah, you'll probably get all weird about the last sentence but DONT. It's the sauce. Trust it. 
--
Subject (all lowercase): not the right time?

Dear (prospect),I haven't heard back from my previous emails or voicemails so I'm getting the sense there's been a shift in priorities and discussing <product> is now lower on the list. 

I'd consider it a personal favor if you could let me know either way, and I can stop filling up your inbox which I'm sure you can appreciate.

Respectfully,
<Rep>
Dealsonwheels
Opinionated
+1
Technical Sales Executive
I have used this many times and it almost always gets a response. I love the last sentence too.

EDIT: The only issue I have with this is remembering not to use it on the same contacts on different deals
fuzzy
Notable Contributor
+21
CMO (Chief Meme Officer)
no lie detected. Shit works really well. I send out my Alfred email when Im clowning
SADNESSLieutenant
Arsonist
+8
SDR
ur Alfred email? I just set a meeting, prospect accepted, and then hung up on the ae as soon as the call started
Show 2 more replies
ViktorfromSales
Opinionated
+1
Enterprise Account Executive
Mine is very similar with the plus of adding value with each touch point, including the end of the break up. If you can point them to a resource a community event relevant to their interests, or anything else that has the potential to reengage them later on that in itself will distinguish you from pushy sales reps and they might reach out to you down the line just because you were friendly and helpful. 
PeterSwan
Opinionated
+2
Business Development Manager
Can we even send them links, if that's what you meant? I'm afraid of it going to the spam folder.
Show 1 more replies
fr
fred
Valued Contributor
+4
salesperson
i know you hate marketing stuff but i would love it if can you do a newsletter with the 'top 5 'close tactics/break up emails / etc / yadda yadda each month to all us soldiers - i don't wanna miss shit like this, super helpful 
SaaSysales
Praised Answer
+1
Account Executive, SMB
Yep I also use this breakup email and can confirm I get a very high response rate as well
PeterSwan
Opinionated
+2
Business Development Manager
Love this. Will try it! Tnx, Corp
MrMotivation
Politicker
+4
Sales
reply back to the same thread you have been using and only type "Is this project no longer a priority?"

or if you are more brazen, send "Have you given up on this project" in the subject line.

Both work very well
A.B.Clozin
Regional Sales Director
I’ve used this in the past also and found it to work quite well. 
TheColdestColdCall
Acclaimed Answer
+3
SDR - Enterprise Majors
Came to say that ^ "Have you given up on your project?" gets em' quite a bit. People don't like to admit they've "given up" and so they usually explain themselves.
DRock
Senior Client Executive
Agreed! Use this all the time
Show 1 more replies
Jackywaky
Arsonist
+9
Master of Disaster
SUBJECT: have you given up on this? 
closedwon
Politicker
+7
VP Sales
Whatever you do...PLEASE never say closing your file.  If your company wants you to use, RUN! 


Depending how much time I’ve put into this deal, depends how deep I’ll cut.   I love taking their exact words and using them to get their attention.   

You said if we can help you with x, you would move forward.  We proved we can, how can I help you prioritize? 

I’m not the most pleasant when people ghost me.  Still professional, but don’t waste my time.  
fuzzy
Notable Contributor
+21
CMO (Chief Meme Officer)
see my post on Alfred
E.Money
Business Development | Revenue Operations
The pigeon's backpack gets me every time
joeygal
Good Citizen
Sr. AE
Only thing I would subtract here is, “and that’s okay.” Because it isn’t. Your solution helps them fix a problem that they have. Why would it be okay that they’ve ghosted you? 

Of course, other priorities and initiatives will always come up and that’s just the nature of the beast. But I find that dialing up some of that constructive tension and intentionally calling them out actually compels them to respond, even if something more important truly has gotten in the way. And usually, they do it in a way that’s apologetic. 

I’d also add a line in there to the effect of, “...may no longer be a priority to solve x, y, and z challenges in your organization.” Because then, you’re 1) reiterating your understanding of their status quo and potential cost of inaction and 2) you’re calling them out for sitting on these problems. 

Just my take!
DRock
Senior Client Executive
I like calling out this out-may no longer be a priority to solve x, y, and z challenges in your organization.” Because then, you’re 1) reiterating your understanding of their status quo and the potential cost of inaction and 2) you’re calling them out for sitting on these problems. 


vet2rep
Good Citizen
+1
Business Development Rep
GeneralCorp
Notable Contributor
+15
General of The War Room
FRIGGEN YASSSSS
HarryCaray
Notable Contributor
+14
Regional VP
One line email:  "Have you given up on this project?"

It really works on prospects who have gone cold on you.  People inherently want to be liked and don't like to sound inflexible, so they rarely will respond by saying "yes I have".  I've found that they usually write back apologizing for the delayed response, give an excuse or 2 as to why they haven't gotten back to me, and start laying out preferred next steps.
SDMHGWarrior
Tycoon
+14
CEO
You do you boo...
AlphaKing
Account Executive
The good ole "Did I lose you?" still works well.

Subject: Did I lose you?

Hi (prospect,

You've likely had other priorities come up, and discussing (product) is no longer towards the top of the list.

Please let me know if otherwise, and we can figure out how best to move forward.

Otherwise, I'll put a note down to get in touch within a few months.

Thanks,
(name)
CorporateHoe
Influencer
+1
SDR Manager
This is my tried and tested breakup email. I’ve been using it for years and it fucking works! Use it! I get a reply 60% of the time every time. Enjoy!
--
Subject: Should I stay or should I go?

Hi (prospect),

I’ve been following up with you for awhile now regarding <product> and I know you’re busy. 

Just give me a 1, 2, or 3 - 

1. I’ll pass on <product> at this time, thanks for the follow up!

2. I’m interested in <product>, but it’s not a good time, reach back out to me in 1 month.

3. I’m interested - let’s talk!


Thanks!
TheHypnotist
Opinionated
+2
Sales Manager
sellingsellssold
Politicker
+7
SDR
I like this template - going to switch it up from my typical one I use and see how it goes
0
Best Email title to get a meeting?
Question
6
7
Best email opener?
Discussion
7
3
How many reach outs (email, call, LinkedIn, etc.) with no response does it take for you to take that prospect off your list?
Question
12