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Best Cold Call Opener?

You see examples all over LinkedIn and in every sales book but curious what you all have found to be the most effective intro line to use on a totally cold cold call.

👑 Sales Strategy
📞 Cold Calling
41
fuzzy
Notable Contributor
+21
CMO (Chief Meme Officer)
"It's me, ya boy"
deviantzen
WR Lieutenant
+9
Consultant
"oh shit whats poppin"
JuicyKlay
Politicker
+9
AM
Whassssup?
The_Sales_Badger
Notorious Answer
+9
Account Executive
HOV
The_Sales_Badger
Notorious Answer
+9
Account Executive
Gatekeeper: "Is he/she expecting your call?"  
Salesperson: "Oh wow, I hope not, that would be spooky." 

Gets a laugh every time, 73% of the time.
corrynikie
Strategic Sales Executive
That's classic! I need to try that one. 
Bh
BhavyP
Acclaimed Answer
+1
Manager, Mergers & Aquisitions
Always address a prospects questions first, and toss one out to continue the conversation naturally. What every prospects wants to know when a stranger calls them is:
1. Who are you?
2. How did you find me?
3. Why are you calling?

Example: "Hey Prospect, this is Bhavy from ABC company. Saw the recent news about {your product launch} and thought I'd give you a shout since we've helped a few companies like yours this past month. How're you doing today?

It's eliminated hangups entirely and been pretty good at weeding out the time-wasters right away. Prospects who have the challenges your company solves near the top of their mind will usually entertain a conversation.
taylor
Opinionated
+3
Strategic Account Executive
yes. take 5 minutes to research your prospect before reaching out. Will change everything. 
Bh
BhavyP
Acclaimed Answer
+1
Manager, Mergers & Aquisitions
5 minutes can save you 5 calls.
ARRisLife
Politicker
+3
Account Executive
maybe just personal opinion- but you have it backwords..

nobody cares who you are , WHY are you calling me... how did you find me and then your punch line
DanPrice
Arsonist
+10
Philanthropist
I would agree however I think it adds a level of comfort/familiarity when you make yourself known to them
Show 3 more replies
FinTechConsigliere
Global Head of Sales
I like this approach.
Bh
BhavyP
Acclaimed Answer
+1
Manager, Mergers & Aquisitions
Great minds
JuicyKlay
Politicker
+9
AM
One of the best answers I’ve seen. This does get results and instantly builds credibility/rapport. 
Bh
BhavyP
Acclaimed Answer
+1
Manager, Mergers & Aquisitions
Thanks! Do you do something like this?
CaptainQualification
Contributor
+3
VP of Sales
"Hi is this The Resa?.....Oh sorry Theresa"
Cleopatra
Opinionated
+3
Regional Sales Executive
💀
Money
Valued Contributor
+6
Director of Enterprise Sales
"Prospect, thanks for taking the call. My name is Money and we haven't met before. Full transparency, I'm cold calling you right now. I'm sure you want to hang up, but would you allow me 30 seconds to tell you why I called?"

- thank them for answering
- accusation audit
- ask them for minimal time (most people will say yes)
- intentionally leave off where I'm calling from until they are willing to commit to 30sec

I've found most folks will give me the 30 seconds to qualify them and understand if they've got the problem I can solve.
ShartNado
Good Citizen
Senior Account Executive
Josh Braun tactic...I use something similar.

"Hey prospect, this is BLANK.  I know you're probably gonna hate me because this is a cold call...would you like to hang up and fire me right now or can I steal a minute of your time (chuckle)?
Money
Valued Contributor
+6
Director of Enterprise Sales
Nailed it - love his approach, definitely aligns with my preferred style.
DanPrice
Arsonist
+10
Philanthropist
How do you move on from there? Either with a problem or without a problem 

ShartNado
Good Citizen
Senior Account Executive
Next sequence I use after the intro:


“The reason for my call is I’ve been working with other companies in your industry with X,Y, and Z (pain points). Was curious where those fell on your priority list and what specific ones you are focusing on to see if a further conversation would make sense…”. 
Show 1 more replies
TargetSmasher
Good Citizen
Business Development Lead
‘Hi *name*, how are you feeling about sales calls today?’

This is a ‘smile through the phone’ job, and it can be a nice ice-breaker.
JuicyKlay
Politicker
+9
AM
Never heard this line before. Love it!!!
Don_Ready
Politicker
+3
AE
My team has been using the, "Hey Prospect, this is a cold call and before you hang up do you have 30 seconds to hear me out on why I called and if it makes sense to talk?"

Seen some success with it the past month or so. 
Mas019
Good Citizen
Sales Engineer
Hey Don;

I assume this is from Grant Cardone's role play with his teammates doing a live call asking a prospect for 30 Secs.


Don_Ready
Politicker
+3
AE
I believe so. I have mixed emotions on it as we're calling into C-Levels like CISO's and CTO's who either love it or hate it. 
value
OG Sales Savage
+4
Major Account Executive
Yikes
RandomPaperclip
Valued Contributor
+4
Sr. AE
"Hey, NAME - before you hang up, I am NOT calling about your extended warranty, a Hilton Honors package, OR notifying you of your social security being hacked. 

I do have a quick question about BUSINESS NAME though, think you can help? 
Sm
SmilingNdialing
Good Citizen
Market Development Sales Executive
Haha I love this one. Those damn extended warranty calls! 😖
Filth
Good Citizen
Director of Client Development
I go with a real dull - "Hey <Prospect's first name>, My name is Filth and I do <vague overview of industry I work in> and I am trying to lock down a time to have a conversation to see if there is a relevant opportunity for our companies to work together"

I usually get some pushback and just explain that I am not trying to interrupt their workday today, that's why I want to put something on the books when it makes sense for their schedule or the topic is relevant to the company.

Like any cold call its 50/50 but on the "No" I can usually pull comp information or at least a time window for opportunity to follow up b/c I explain that it's my job and if I was gonna call back anyways can it at least make sense for them.

Nothing groundbreaking here sorry.
JuicyKlay
Politicker
+9
AM
I like this professional and straight to the point approach here though. 
Filth
Good Citizen
Director of Client Development
Yeah I usually get some respect for just doing my job even from the more "irate" prospects and give me a straight forward talk instead of the cold click.
SADNESSLieutenant
Arsonist
+8
SDR
i like it

NoSuperhero
Politicker
+7
BDR
It really depends, I try to introduce myself and let them know why I'm calling and seeing if that's something we can align with. and go from there.

However, I do find the value in having something solid that delivers the value that you can deliver within that minute and a half that you have before they either start a conversation or just get to the point and let you know that is not something they can make a decision on or whatever.
ATX
Good Citizen
ENT Sales / Risk Management
For a true cold call with no past engagement: "Hi [name], my name is ___ from [company]. I know you weren't expecting my call - I was reaching out to make an introduction and learn more about your role and interest in [industry you work for/selling into] 

For SDRs, there is a lot of low hanging fruit when addressing "lost deals" from years prior, especially in the enterprise space. You can run a lost deal report in Sales Force, and from there, the "cold" intro might look more like: 

"Hi [name], my name is ___ from [company]. Previously John Doe met with my colleague, [name], to discuss [topic - look at the past sales notes]. How did that project go? 

You can adapt the messaging on the second to be much more personalized and specific depending on the context of the previous notes/deals. 
detectivegibbles
Politicker
+11
Territory Rep
We utilize this and it gets our foot back into the door. There is some familiarity. 

Our company is always the most expensive. But that also means we are typically providing the best quality product they have ever experienced. 

"Hey NAME, OUR COMPANY and YOUR COMPANY had some engagement on this project 2 years ago. Tell me how that turned out for your team..."

Let them talkkkkkk.

The ONLY goal of a cold call should be to GET ANOTHER CALL SCHEDULED. 
JuicyKlay
Politicker
+9
AM
I love the lost deals or "my colleague was previously engaged" approach.
fa
fanatical_prospector
Good Citizen
Account Executive
Hey <prospect> this is <First name>. **Pause** 

Prospect - Who? 

This is <First & Last name> from <company>. Did I catch you in the middle of something?

Prospect "yes, always in the middle of something" or "no, im good what's up"

"chuckle...completely understand me too/great....was just reaching out because I noticed you are the <title> at <their company> Could I take 30 seconds to let you know why i'm calling?"

prospect - not interested/yeah go ahead

"yeah I know this is out of nowhere but I work with <titles> in <industry> and have been helping them solve <name a few common challenges>. not sure if this is anything you are working on or how familiar you are with <your company>......

prospect - yes to challenges - "yeah i am not surprised we have been hearing that alot... 

or

prospect no to challenges "oh wow thats great you are on top of it! if you had some time i'm curious to learn more about your roadmap as we lead all things in <what company does relevant to prospect>" 

could we set up some time to dive deeper into it?"

- thank me later

JuicyKlay
Politicker
+9
AM
I see you're way ahead of any objections with this approach! Nice!
bigbrownsugar
Corporate Account Executive
"Hey Billy, this is Mikey from ABC - you and I haven't spoken before but could I have a moment to explain why I called?"

I've had maybe two people over the last year that have said "no"
loscar1132
Praised Answer
Regional Account Director, Financial Services
You can get a good look at a t-bone steak by sticking your head up a bull's ass, but wouldn't you rather take the butcher's word for it? Hi, I'm (Name) 
JuicyKlay
Politicker
+9
AM
Lawl that’s a new one 😂 
deviantzen
WR Lieutenant
+9
Consultant
Once upon a time before my sales rapping days, I would literally rap on cold calls. Got some laughs and bought me some time.

Cold calling is 2 things:

1. Pattern interrupt well

2. Be relevant, succinct, and sell the meeting
PeterSwan
Opinionated
+2
Business Development Manager
‘Hi (name), it’s Bob from the Company and I’m following up after the email I’ve recently sent you. Do you have a minute?”

Prospect:

- minute for what?
- how did you get mu number?
- who is this?


Well, as I said, it’s Bob, and I saw on LI that you’re in charge of (relevant detail). Since we’re one of the leaders in the (field), I’d like to schedule a short call to share how we can help you and see if there’s any alignment...

etc, etc
JuicyKlay
Politicker
+9
AM
This is classic and does work fairly well. I typically will lead with an email as well to make sure they're still there and have an "excuse" to call.
SalesEveryday
Praised Answer
+1
Account Executive
The winning by design method, 

who are you?
whats in it for me? 
how can you help? 
Mikey
Opinionated
+2
Senior Regional Director
Hi prospect, it's your doctor calling...
MSPSales
Notorious Answer
+5
Account Executive
I like to keep it short, sweet and to the point - state who I am, What company I'm calling from and why. 

Hi (Prospect name) - This MSP Sales from the Best BCDR company. 

How's it going? 

Reason I'm calling is the Best BCDR company is expanding our partnership program and we are looking for MSPs such as yourself. 

Have you heard of the Best BCDR company before? 

If yes (they usually get it wrong and go into elevator pitch) If no (I still go into elevator pitch) 

Follow up with - What are you currently doing for BCDR? 

Uncover pain points. Talk about how my solution can help. 

Assumptive close for time for initial presentation 
Ch
ChunkyButters
Politicker
+9
AE
Hi Prospect, this is Rep from Company. I know this is unexpected, do you have a quick moment?

Once I get permission to continue...

I appreciate your time, I'm calling because I work with a lot of similar organizations that have {relevant challenge} and helped them achieve {relevant result}. How are you managing those challenges?

I haven't had any hang ups, and the idea is lead to a conversation. Then after a couple minutes of chatting I can push them to a scheduled call because "i know I'm interrupting your day"..

Most of the time even if I don't get a meeting I learn about their current solution, how they are managing a specific challenge, or just have a good conversation with someone in my industry.
LivinTheDream42
Good Citizen
Account Executive
How have you been? - tip from gong 
JuicyKlay
Politicker
+9
AM
I've been loving the "what's changed since the last time we talked/connected/met etc?"

donjuandelasventas
Manager, Sales Development
"Hey {{prospect name}}, this is donjuandelasventas from Bravado on a recorded line - how have you been?"

pretty standard but answers the prospects "who is this?" and "where are they from?" questions quickly and sets me up for the "why are they calling?" immediately after.

I also put off getting a tool like Gong for a long time out of fear of the "on a recorded line" requirement but surprisingly hasn't impacted many of our conversations at all (we call into IT primarily).
SlanginSaaS
Opinionated
+1
Strategic Account Executive
Come in right away with value. I don't say my name or company at all.

"Hi JuicyClay, we are helping Development leads empower their devs to spend more time innovating in turn allowing them to create new services and deliver more value to your customers. Does your team get bogged down by the noise of false positives?"

Then they usually ask who are you with? Which lets me know I bought more time with them.
trainer
Opinionated
+2
Sales Trainer
I know you weren't expecting my call
antiASKHOLE
Politicker
+8
Inside Sales Lead
The Chicken is in the Pot. 
Mo
MoneybaggYo
Good Citizen
Enterprise SDR
"Just making sure I'm in the right place. You oversee ___ at ____, is that correct?" "Great well that's the reason I'm reaching out. Typically we work with people in your role to help them (pitch)".... Thank me later
fr
fred
Valued Contributor
+4
salesperson
This one isn't for everyone, but intro like they're my best friend enthusiastic an casual at the same time, on a successful call outcome 1 is they feel awkward that they can remember you and listen, outcome b is I sense them thinking who is this, and i say 'you don't know who I am do you in a joking friendly tome? then start laughing - they laugh also , think this takes alot of balls 
JuicyKlay
Politicker
+9
AM
This happens when I am the receiver of calls all the time. I'm always thinking, how do I know this guy lol?
CashKing
Good Citizen
Sales Manager
Suhhhhhh dude
softwarebro
Politicker
+4
Sales Director
“Oh shit.. you answered?”
youreonmute
Fire Starter
Client Advocate Manager/Business Development Advisor
Was Tinder was poppin off this weekend for you too? 
JuicyKlay
Politicker
+9
AM
Hahaha who are you selling to? IG influencer babes?
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