I know everyone has an opinion on this - but looking to switch up the way I'm doing things. What are y'all finding as the best times to send emails vs the best time to cold call prospects?
SuperSRAEVI
Best Email & Call Times
18
I usually send my first email late at night, since everyone
send them early in the morning. So, it's one of the first ones they read.
Depending on the product I sell I have different "prime times" but
usually between 8-10 prospect time is a good time.ย
I used to call right after lunch when they are full and don't want to get to work.ย
I've mentioned this in another post, but I use the "delay send" feature in my outlook to deliver emails within 3 minutes +/- top and middle of the hour.ย You have the highest chance to "hit" your prospect when they are actively engaging with email.ย ย
I'm stealing this idea!
The delay send is also great internally. Want your CEO or VPs attention? Delay send for 9 pm
The delay send is also great internally. Want your CEO or VPs attention? Delay send for 9 pm
This is a good idea. I'm going to try it out.
First thing in the morning. I have always been more successful just hitting the phones hard in the A.M. 90% of my appointments and or meeting are made before lunch.
I personally like calling at 8AM on the nose. Think about it; C-suite and DMs are going to get SWAMPED throughout the day, so their admin time (much like all of us) is generally that first hour in the morning.
This is my strategy as well! I get at least 8 calls in before 8 everyday!
plenty of bosses are in earlier than the rest of their staff, so I'll call the office phone before the official start to their day. I also like to hit cell phones during the hour before they officially start work. If you can catch someone on their commute to work then you're not "really" interrupting them.
This is very true! I've accidentally called in CST (I'm EST) and talked to several CEOs on their drive in lol
I like being in the inbox as soon as people start their day. And I try to keep time zones in mind obviously.
Fav time to call is 4-5pm eastern. I figure that time block has the lowest odds of being booked up for people on the east coast, and they might be checking emails/voicemails at that time.ย
Simultaneously, the peeps on the west coast are just sitting back down from lunch and like @AlphaCharlieย said, they could use an excuse to get distracted.ย
Simultaneously, the peeps on the west coast are just sitting back down from lunch and like @AlphaCharlieย said, they could use an excuse to get distracted.ย
Depends on the level of seniority.
- If Iโm attacking through the front desk, anytime works.
- if itโs management Iโll shoot for first thing or end of day (to just set a meeting)
- if itโs leadership (e-Vp-c) i shoot for after 5pm or weekends to set a meeting during the week.
Good luck!
I feel between 9am-11:30am is the sweet spot for everyone. It gets tougher and tougher after lunch for me
This goes from persona to persona, industry to industry, region to region. So my best suggestion is to A/B test throughout the day and see what works, and you'll find the best time people will answer.ย
In Outreach you can find that info pretty quick, here's the link for you to follow the steps and see how you can have the CRM help you find this data.ย https://www.youtube.com/watch?v=pOz24NfWG_E
I use Outreach so this is a great way for me to stay on track, I have to try different call times now since what I had been doing before hasn't helped me get connections for the past couple of weeks.
In Outreach you can find that info pretty quick, here's the link for you to follow the steps and see how you can have the CRM help you find this data.ย https://www.youtube.com/watch?v=pOz24NfWG_E
I use Outreach so this is a great way for me to stay on track, I have to try different call times now since what I had been doing before hasn't helped me get connections for the past couple of weeks.
This is going to vary so wildly that I donโt think you will find an answer. First, it depends so heavily on who you are targeting and what you are selling. Second, everyone here is going to have a different opinion. Sort of like โwhatโs your favorite colorโ.
Iโll echo what @nosuperhero said. A/B test it and figure it out.
Monday Morning is best, but early and late also work
If you are using the phone to call, I like trying to do at :55 to the hour and/or :02-:04 past the hour.ย In the world we live in now, we try and end meetings a little early or they go a tad long.ย It becomes trickier if you don't have cell phones, but worth a shot.
I think it's a crapshoot upfront, but then you can look at data by-person to hone it in.
My top-of-funnel messages were blasted out, and then the later messages were personalized. When I sent the later ones, I'd look at:
- How quickly did they engage with the email after it was sent?
- Do all their opens/clicks come in the AM, PM, after-hours?
- Given when they open/click, are any of those times that I can send-and-call?
You won't get one answer across all prospects. Make sure you vary your timing and content enough to collect data when it's automated, and then come back to it once you're in your manual processes.
My top-of-funnel messages were blasted out, and then the later messages were personalized. When I sent the later ones, I'd look at:
- How quickly did they engage with the email after it was sent?
- Do all their opens/clicks come in the AM, PM, after-hours?
- Given when they open/click, are any of those times that I can send-and-call?
You won't get one answer across all prospects. Make sure you vary your timing and content enough to collect data when it's automated, and then come back to it once you're in your manual processes.
Related posts
Members only
19 comments