The War Room

Best email to get a client back onboard who has been ghosting you?

I know everyone uses Corp Bros famous email to get a quick response from a prospect who has been ghosting, but I would like to hear some new examples to get a higher response rate from the prospects.

๐Ÿ‘‘ Sales Strategy
โ˜๏ธ Software Tech
WR Officer
Senior Account Executive
Didn't know this existed?! Looking up now.
Good Citizen
Sr. AE
This might have been tweaked slightly by my team:

Hi [Name]

I haven't heard back from my previous emails so I'm getting the sense there's been a shift in priorities and discussingย [Company]ย is now lower on the list.ย I'd consider it a personal favor if you could let me know either way, and I can stop filling up your inbox which I'm sure you can appreciate. If you'd like to continue our conversation feel free to book time directly onย my calendar here.ย  ย Respectfully,ย 
Big Shot
Account Executive
Youโ€™re probably the first person on here to leave their calendar here, haha. How does chilipiper compare to calendly though?
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Notorious Answer
Account Executive
Research, Research, Research.ย  Find some sort of significant event or situation that would have an effect on their business operations.ย  It doesn't have to be related to your product.ย  This is a great way to humanize yourself and stand out.ย ย 

i.e. When the wildfires in California happened last year, I emailed ALL of my prospects that it affected (even cold emails) for a check-in.ย ย 

Nothing to do with MY business, but rather how a situation like a change in CEO, potential disaster threat, cyber-security breaches, weather, OR finally, and this never gets utilized, birthday cards!ย  Not emails, cards.ย ย 

How great does it feel when someone sends you something in the mail?ย  If they don't respond after that, then I'd close the opp, or follow-up with a "hey, did you get my card?" email.ย ย 

Be different, be bold, get creative, and care about your prospects.ย  It becomes second nature.
Good Citizen
Sr. AE
That is amazing advice, and I plan on sharing this with my team!ย ย 

I do feel that often coming at a prospect with this approach, you would need to have a very intriguing subject line that is not formal. To be a straight shooter on this, I think we all lose people when it comes to the subject line when we need to reengage.ย  I often will only read the subject line on incoming emails and hit it as "mark read" because I assume it is automated.

ย I would love to hear some feedback on this to help myself, as well as my SDR/BDR Team.ย 
Notorious Answer
Account Executive
I posted this in another thread about subject lines:ย 

My open rate in Salesloft is higher than most.ย  When I am researching a company and prospect, I always find relevant content accessible for industry-specific accounts.ย  Webinars are by FAR the best if you have access to on-demand ones.ย ย 

i.e.ย  On-Demand (my company name) Webinar forย (Prospect Name)

If you don't have access to marketing collateral like that, I've always had about a 50% open rate withย 

Attn: First/Last Name - (My company name) & (prospect company) Meeting

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Pricing Executive
oh i would love to hear the answer.ย 
You've built rapport, took them through your value proposition, scheduled follow-ups, everything feels great. Now it's decision time and.... GHOSTED... How do you recapture their attention and when is it time to hit them with a break-up email?
Is there anything sweeter than seeing a prospect who ghosted you cc'd on an email from their boss?
How do you all handle a situation where a prospect has a contract approved and is ready for signature, but one of their family members just passed away? Want to be extremely sensitive to the situation...feel there's never a "right" time to reach out and never want to be salesy...