Best ways to leverage your client's competitors?

As part of my research in prospecting an Enterprise Customer, I'm always gathering intel on their competitors including:

(a) who are their biggest competitors?

(b) what are their strategic initiatives for the year?

(c) which product segments are they focusing?

(d) which departments and roles are they hiring for?

(e) what acquisitions have they made?

There can be a lot of great nuggets that you find, but I always find it a bit difficult to leverage this information in client discussions. What are some best practices that you use to leverage this information?

Very interested to hear about the personas that care most about this, potential discovery questions/ trap setting questions you might use, information you might include in a deck with your customer, etc. Thanks!