beerisforclosers

Account Manager

Best Practices with Outreach?

My company is piloting Outreach. The sequences feel so templated, but at the same time we previously had nothing. I'm used to creating my own emails and doing my best to remember to keep sending them. What're your best practices for making sequences feel less like marketing material and more like personal touches?

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13 comments

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Chep

WR Officer

Bitcoin Adoption Specialist

Cut all the fluff, get straight to the point, and have 3-5 emails ready to be sent out in the sequence/cadence. I've found most of my meetings scheduled through email come from the 3rd or 4th email. Barely ever find a prospect willing to take a meeting after one email🥲

beerisforclosers

Politicker

Account Manager

It's always right about the time you feel creepy :)

Salespreuner

Big Shot

Regional Sales Director

🔥 that's spot on

DungeonsNDemos

Big Shot

Rolling 20's all day

Curious to hear what CTAs you use in each email.

CoorsKing

WR Officer

Retired King of the Coors Knights

I don't use outreach anymore, but when I did I basically just made skeleton emails (contained the very basic info I want to get across) and then set up the sequence to be manual with reminders. So, I would get a task notification, basically write the email from scratch quickly using the skeleton template (saves time but still allows you to customize as much as you want) and then hit send. Forget about it until I get a new task for the next step.

The canned fully written sequences are terrible IMO, and never work for anything other than inviting someone to some random marketing event.

You can also customize the inputs too so for example you can automatically populate reference customers based on industry.

beerisforclosers

Politicker

Account Manager

This was my exact thought - all manual but at least this way I don't have to remember to send them and can have some general template with useful links or something like that built out. Thanks!

poweredbycaffeine

WR Lieutenant

☕️

HubSpot Sequence tool pro here: Customize that first email before you start the sequence. That creates a personal touch, and after that, you're going to have declining changes of booking so it's not as crucial.

beerisforclosers

Politicker

Account Manager

Interesting - like Chep said it's usually the later emails that tend to net a response for me. But focusing on the first one and then more general follow up might make sense for a lot of these prospects.

Blackwargreymon

Politicker

MDR

I don't use outreach anymore, but when I did I basically just made skeleton emails (contained the very basic info I want to get across) and then set up the sequence to be manual with reminders.

Clashingsoulsspell

Politicker

ISR

oldcabin

Good Citizen

Sales Development Representative

Highly personalized first touch, schedule 10 or so more generic touches after that over 6-8 weeks. Keep track of engagement in a hitlist. Once someone reaches an acceptable threshold of engagement (3 opens on 1 email for example), pull them out and send highly personalized touches like videos or case studies.

DeVino

Contributor

Partnership development executive

Interesting to read previous comments. I use Outreach for sequencing, it’s pretty good. I craft new sequences every 3/4 months, run a lot of A/B tests to see what’s working and what’s not, playing around with different subject lines and email bodies. We make them as human as possible, using different ways to personalise it (adding their first name, company name, country etc). It has impact to your mail box, some servers will be sending your emails to spam once identified that you send a lot of same emails, but it’s still worth it. Massive time saver (if you play on volume) and we actually manage to book meetings from emails too

MR.StretchISR

Politicker

ISR

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beerisforclosers

Best Practices with Outreach?

13 comments

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