Best way to position "seat-based" pricing

My org currently sells "licenses" to access our solution, with a minimum of 5 licenses per agreement. It's a very valuable tool, but it's a bit more difficult to sell the vision of 20 licenses being purchased off the bat when they have maybe 8 people who would use it today.


I've found that certain times it can be a struggle to sell more than the minimum 5 seats at the beginning of a contract because the buyer may think they can "get by" with 5 seats and expand as necessary.


Thoughts?

1
MrMotivation
Politicker
1
Sales
Well why would a company buy more licenses from you than they need?
DataIsTheNewOil
Good Citizen
0
Sr Mgr, Mid-Market Sales
Land & Expand vs. Discover and Descend. 

L&E is what I'm hearing above. D&D would be getting to higher titles and selling the vision on a larger scale. If the tool is very valuable, why wouldn't more people need access? How could they drive more revenue/avoid risk/etc. by getting access? 
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