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Grant Cardone’s prodigal son

Personal Narrative

Good Citizen

Member

Best way to structure partnership deals?

Sup savages.

Has anyone had experience (and success lol) at structuring partnerships?

I'm not talking affiliate links where they purchase on my website or theirs and use a code to do so.

Some insight, we're building a marketplace specific to our industry/niche and a lot of the services/products are not just a one time purchase online kinda deal. Ideally everyone would have their CRM setup with a lead source and we would be input there, but this is the real world now.

Any insight on ways to prevent companies shafting us because there has been no real way to track people coming from us going to them?

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braintank

Politicker

Enterprise Account Executive

Building a two sided marketplace without leakage is tough. There has to be enough value in the platform to make it sticky. Typically things like payment, time tracking, etc. Either that or you have to make it difficult to contact each other outside your platform by masking contact info untill they have accounts and you can track engagement.

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Personal Narrative

Grant Cardone’s prodigal son

For sure, the time tracking I’m hoping to solve by doing coupon codes generated at time of lead capture.

braintank

Politicker

Enterprise Account Executive

Say more...

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Personal Narrative

Grant Cardone’s prodigal son

If you’ve seen Appsumo, trying to do something similar. Difference is on Appsumo all the purchases are made on their platform. The thought with ‘coupon codes’ is generating one at the time of lead capture so that lead source is allocated back to us when the consumer goes to the partner company to redeem the coupon (doing small 5% discounts or something to drive traffic to our site vs others)

braintank

Politicker

Enterprise Account Executive

So i find your marketplace, find a product, generate a coupon code for nominal savings, take the coupon code to the manufacturers website to use, then the manufacturer gives you a referral fee?

Signaturepending

Personal Narrative

Grant Cardone’s prodigal son

Correct, that’s the plan so far

Incognito

WR Officer

Master of Disaster

Yes. I’ve done many.

Get a lawyer.

Signaturepending

Personal Narrative

Grant Cardone’s prodigal son

Any specifics you suggest the lawyer put in place?

Incognito

WR Officer

Master of Disaster

Air tight contract. I used to write my own, and they definitely benefited me 😂

Its probably why I’m good at what I do now.

Diablo

Politicker

Sr. AE

Do you also have any forms that need to be filled where source can be tracked and saved. It's tough at what you are looking at.

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Personal Narrative

Grant Cardone’s prodigal son

Yeah I’m thinking individualized coupons with expiration dates for tracking purposes so that when they go to said company they can redeem the coupon and verify it’s from us.

DungeonsNDemos

Big Shot

Rolling 20's all day

Gotta make it a win-win. Can really depend on who these partners are.

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Best way to structure partnership deals?

12 comments

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