Kanyebut4sales

Account Executive

WR Lieutenant

Opinionated

Contributor

😩Break up or no Break up email?🥸

I personally don't write em

but some companies add them to every cadence

Can someone tell me why we write these incredibly woe is me hail mary's???

I know some don't and it creates enough touches to get through

but I would rather Ghost and come back

Who has strong opinions or success on this

8 comments

Sort by:

CadenceCombat

Tycoon

Account Executive

I’m against including a break up email as part of a cadence.

SalesPharaoh

Big Shot

Senior Account Executive

No not as part if you don't get a reply you can write it up separately.

CuriousFox

WR Officer

🦊

I don't write em. They'll be back once they figure out the product they chose was crap.

funcoupons

WR Officer

👑

My break up email is "have you given up on this project?" If I don't get a reply, I make note to follow up and move on to something else.

Let's be real here, no answer is an answer. And I'm not so desperate that I need to beg and plead. I need to retain SOME of my pride lol...

SalesPharaoh

Big Shot

Senior Account Executive

I agree with you there.

Trinity

WR Officer

BusDev

I don't write breakup emails. I just wait for a few months then do another outreach

johnnyyogurt

Big Shot

Senior Account Executive

John Barrows has an interesting strategy that I have started to employ before I send a break up email - after you've sent 2-3 unanswered notes, change the subject line to "Did I lose you?" or "Are you still interested?", anything of that ilk -

Then delete your signature in this last note, and put nothing in it. Yes , just a blank email. Now the prospect will clearly see in the collapsed emails below it how many emails they haven't responded to (because your recent note and signature aren't pushing them down) - great litmus test if theyre just busy and are unaware that you're feeling ghosted, or are actually ghosting. I almost always get a response (good and bad).

SalesPharaoh

Big Shot

Senior Account Executive

I do it if i get ghosted for 3 weeks.

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Kanyebut4sales

😩Break up or no Break up email?🥸

8 comments

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