Hi all. I've seen a lot of book recommendations but haven't really come across any for selling top-down. What are your favorites?
ThomasRCallahanIII
C-suite/DM book recommendations?
3
My recommendation, read books written for executives and not books on "how to" sell to them. Understand what makes them tick, what challenges they have, what keep's them up at night. Understanding how your audience thinks and attacks their day, will inevitably drive more ROI than another regurgitated version of "selling tactics".
Impossible to Inevitable is my Bible.
Get yourself a library card. There are just too many to list.
Thanks!
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