The War Room
Question
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Call cadence: 1x a day too much?

I'm wondering, is calling the same prospects every day for a few days too often? Is it common?

It feels like a lot. I love being aggressive, but I don't want to cross the aggressive line and fall into the annoying category. 

What do you guys think? 
🧠 Advice
📞 Cold Calling
😎 Sales Skills
28
funcoupons
WR Officer
+12
that's queen coups to u
I think calling every day makes you look desperate and is an easy way to get your number blocked. Twice a week is more than enough imo.
Gaspo
Good Citizen
Head of Sales
I agree with this - "abundance mentality" vs. "commission breath"
Tres
Politicker
+6
Account Executive
Calling the same person every day is too much. Depends on the product you're selling but I'd advise against daily calling. There's plenty of prospects out there to change it up
CaneWolf
Politicker
+12
Call me what you want, just sign the damn contract
I would fucking murder you.
SaaSKicker1000
Politicker
+6
AE II
I’d say 2x a week at the most, hopefully you’re able to garner responses to emails or something that can help with when you need to reach out next.
leasingislife
Good Citizen
SDR Manager
I personally feel like it depends on what the overall quality lead of is too. If you are using warm*up leads that have been re-cyclyed then I think having entry level SDRS, BDRs call 1x a day until they can make contact and confirm/validate whatever data points you need - is fine! 


 If these are QUALIFIED leads I would say a cadence of twice per week (same as funcoupons) with 1-2 punch email after phone call is better. If these are INBOUND - i don't think you need to worry about cadance at all. They called you initially and you're trying to provide a product/service. 

** that being said if it's a cell phone, I would argue 1x a week, with an email and maybe a text?? I know texting seems a bit forward but if it is a qualified lead then I think it is okay. Plus depending on the people you are hunting down, they are very busy phone calls aren't always the preference these days. 
Balloons4baboons
Opinionated
+4
Account Executive
The same person every day is a bit much but taking a multi threaded approach and calling different people from the company once a day or every other day is okay depending on whether or not they have an extension. If you're getting a gatekeeper it can seem desperate. 

Of course as I type this one thing to keep in mind is company size. If it's a small company of 10 to 50 employees, there's a chance they talk and may be like "Omg this Neanderthal keeps calling and leaving messages" "really? me too!".

So having said that I'd say every other day to different contacts within the company is probably fine, maybe not every day.
F5onrepeat
Opinionated
+3
Sales minion
Double-dials have been pretty successful. Call, but don't leave a voicemail. Call again immediately. 
Stratifyz
Opinionated
+9
Business Development Rep
I just got bitched by a lady who thought I did this (really didn’t). She’s like, you don’t have to call me back to back - it’s quite annoying.
F5onrepeat
Opinionated
+3
Sales minion
Always be ready to blame your headset/phone/internet if they call you out!
figjam
Opinionated
+4
Enterprise Sales Executive
2 times a week max, and I (try to) never call at the same time: Monday morning and Thursday afternoon etc. Mix it up a bit 
SaaSam
Politicker
+8
Account Executive
Looks like everyone on this thread has the right idea. 2x a week. Maybe 3, but definitely don't leave a voicemail every time. I maybe leave 2 or 3 voicemails a month tops.
HappyGilmore
Politicker
+7
Account Executive
That's way too much, 2x a week is plenty enough to be calling prospects. 
FromaBlankPerspective
Politicker
+5
District Manager
Yes, too much. 
Wellss
Tycoon
+10
Channel sales
One way to think of it is that calling someone everyday will make it a lot easier for them to recognize your number & be less likely to answer. Something that I've seen work well is pairing a phone call with another touch point like an email or LinkedIn note if they don't answer. 
0PercentCloseRate
Arsonist
+6
Lord Forgive Me, For I Have Sinned
I'm in favor of daily calls, but only if you have a number randomizer. If it's the same number calling every day that's definitely a red flag. Randomizers allow a certain amount of anonymity if you're not leaving voicemails and I am happy to make use of this.
OldDogNewTricks
Opinionated
+5
Sales guy
Yep too much, how annoying 

We're every other day (for 4 days) then every third then forth day over 3 weeks... which as i type this out still feels like a lot 
Balloons4baboons
Opinionated
+4
Account Executive
I'm curious for those of you saying 2x a week max - are you also calling other employees at that company or are you picking one contact and calling them 2x a week and then moving on to a different contact after a few weeks of no luck?
Jackywaky
Arsonist
+9
Senior AM
Depending on the cadence and the approach you're using. We use a five-day omnichannel approach cadence with four calls included - double dialing morning and afternoon - We use it with prospects that attended certain events so we play very aggressively. It reads as follow:

• Wednesday: 6.30 - 7.00 PM automatic email #1
• Thursday: Morning dial (to follow-up and leverage email #1)
• Friday: LinkedIn and email #2 (no call)
• Monday: Morning Call + Afternoon Call (Follow-up on the email again)
• Tuesday: Final touch

We start on Wednesdays because we've noticed a higher pickup rate on Thursday for this specific LOB. Also, segment data shows that Wednesday is the ideal day to start since you already finished pending things from the past week (Monday) and you feel it's almost over the week. 


As I said, it depends on your strategy and lead quality - when you're reaching out to cold prospects it might be too aggressive calling daily. 
CuriousFox
WR Officer
+13
Senior Account Executive
Yikes Jacky this feels excessive 🤯
spoderman
Arsonist
+10
Friendly Neighborhood Spoderman
Everyone in this thread said 1x a day is too much and here you've got a textbook spam sequence. 
Show 8 more replies
CCP
Opinionated
+6
VP, Business Development
Once every week in a niche industry with few buys. Once every 2-3 weeks otherwise. I think you need to find more people to call, to be honest. 
JuicyKlay
Politicker
+9
AM
We call every day for like 30 straight days til we get an answer smh 
Mu
MurphysLaw
Good Citizen
Account Manager
Direct Cell or Office Phone - no more then 1 and a VM per day. and i wouldn't leave more then the 1 VM a week if necessary maybe a 2nd?

1(800) number (receptionist) - multiple times a day or week , i have not had an issue. Some were actually more helpful and provided alternative numbers or email. 

Really depends on what your selling and whos your buyer.
cw95
Politicker
+6
Sales Development Lead
Depends if you connect and the outcome. Sometimes you can saturate the prospect too much. When I feel like I'm pestering someone too much I generally leave them alone for a week and then send a very personalised email. 

The way I always see this is, how would you feel if you constantly kept getting called by someone? 
barney2021
Tycoon
+9
Account Executive
If they aren't picking up, I call again straight away. They usually pick up the second call. As @funcoupons said only doing this twice a week is enough
Finesy
Valued Contributor
+5
Account Representative III
Yes
Ca
Cabbie
Good Citizen
Business Development Manager
1x day is a lot, but my opinion (would love to get others' thoughts) would be that reaching out 5x in one week week isn't a lot in general, but absolutely feels that way if its an almost mechanised call every day.

Anything you can do to make your prospect feel like you aren't just calling because you have to is good.

As long as you mix the timing up, and you're making it clear in any text, email, LI message or voicemail that you're calling for a legitimate reason* then 5x pieces of varied outreach, staggered over the course of a week goes from needy to urgent pretty seamlessly. 

And that way, if they call you out on it: "Some people just prefer varied methods of communication. Just wanted to make sure you didn't miss out", or whatever.


*"I believe I can help with recent company event x"/"I noticed you posted x on LI and we can help you do that"/even the old "A lot of people in your role in similar verticals are struggling with x and if you are too, then we can help" as a few examples
NeanderthalToNerd
Valued Contributor
+3
Business Development Rep
Thanks for all the feedback guys. WR is dope. Lots of good insight in this thread
Gyro25
Politicker
+7
BDR - Enterprise and Partnerships
Lol no.. Unless I've got something on the books with them, I do one call on Monday, then a second call on Friday. I may send them an email on Wednesday, but never on the same days. 
ChumpChange
Opinionated
+2
Channel Manager
Two touches (Call and Email) every 3-4 days.
MCP
Valued Contributor
+4
Sales Director
It’s like any other relationship. If there’s mutual interest, they’ll respond from normal outreach efforts. But if you’re over the top, they’ll avoid. Nobody wants someone who’s needy or clingy. Play it cool and play the field.
GDO
Politicker
+7
BDM
I do once or twice max / week
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