Changed industries and now have a faster sales cycle. Recommendations for strategy?

Hey all!

For 7 years I was selling complex solutions, which had an average sales cycle of about 12 months. My new job is more like a 4 month sales cycle and it’s a new industry.

What are some great tips and tricks to get your prospects interested outside of Social media (I use LI, FB, Insta, tiktok, Twitter)?

I used to get tons of engagement in my sphere, but now that my prospects are all new, I’m rebuilding my brand to relate to them.