Which meeting do you dread more? A channel manager or an internal marketing person?
Fisherprice
Channel VS. marketing
4
Internal Marketing for sure. I find a lot of value working in the Channel and they can be a tremendous asset if they are in your corner.
IMO, Marketing is what it is, at every company...but Channel can really help you move the needle.
IMO, Marketing is what it is, at every company...but Channel can really help you move the needle.
To me Channel has incredible upside but it can also be a huge valley of wasted time and effort.
Both awful but one expects partners to Market for them they just Market to the partner.
What's so bad about your channel meeting?
Do you work for a vendor or a partner/reseller. Would love some background on your experience! :)
Do you work for a vendor or a partner/reseller. Would love some background on your experience! :)
I work for a vendor and we have some phenomenal channel people but it’s very far and few between. To me channel reps have to embody being the glue guy in a four man scramble. They aren’t going to be your ace but they can be critical in overall success.
they need to be in my eyes three things. 1) part sales 2) part engineering and 3) part marketing.
they need to get everyone to perform the best. They are in charge of creating win-win- win scenarios.
they need to be in my eyes three things. 1) part sales 2) part engineering and 3) part marketing.
they need to get everyone to perform the best. They are in charge of creating win-win- win scenarios.
Finally someone who thinks I do more than schedule happy hours and golf events 🥺
So your dread for these channel meetings are more about the caliber of the CAM you're working with rather than a disdain of Partner Managers in general?
I will READILY acknowledge that the channel is where a lot of reps will head because they think it's less work, which obviously leads to a bunch of shitty channel reps running around getting paid for pushing paper.
So your dread for these channel meetings are more about the caliber of the CAM you're working with rather than a disdain of Partner Managers in general?
I will READILY acknowledge that the channel is where a lot of reps will head because they think it's less work, which obviously leads to a bunch of shitty channel reps running around getting paid for pushing paper.
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