ThebumpGiver

Account Executive

Client went dark - template mails (SaaS)

Hi all!

Looking for a great template to send to client which went dark.

I have several client who are not responding whatsoever after an offer has been send.

So far i'm able to get back a few off these client, what do you use the create the urgency to get the deal back in asap?

Good luck for those who are pushing to the end of Q!

📈 Closing

12 comments

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sahil

Notable Contributor

Deepak Chopra of Sales

If a client goes dark, I stop chasing. If they were gonna buy, they would have responded.

value your time too. Don't waste it knocking on doors that aren't gonna open, yanno what I'm sayin?

funcoupons

WR Officer

👑

You're probably one of the only salespeople I've heard say this. Most of the time it's "never stop chasing." I agree with you wholeheartedly though.

I will call/email a ghosting prospect a few times just to make sure they're really ghosting and didn't just miss my message or get distracted, but that's it. I will set myself a follow up to touch that account again in a few months in case my contact quit/got fired/they had some kind of earth shattering emergency but I don't continue to spend my time reaching out. Too many other fish in the sea.

And frankly even if they did end up responding, is that really a prospect I'm going to have success closing? Maybe, but someone who just ignores professional communications and is blatantly disrespectful of my time is unlikely to want to follow our sales process. I'd rather work with professionals where we can respect each other's time and effort.

CadenceCombat

Tycoon

Account Executive

Very much agree with this.

Trinity

WR Officer

BusDev

True. A 'no response' is your answer...next

Trinity

WR Officer

BusDev

I know some have been successful with sending a gif to add some humour. I've never done it.

Dr.TruffleShuffle

Personal Narrative

Inbound Team Lead

I do this all the time. My industry is pretty relaxed (Real Estate) and we work with SMB who are pretty chill. I'll share some of my template below:

Break-Up Email Template w. Gif:

Hi PROSPECT NAME,

*Insert Gif of Leonardo Dicaprio as Jack on Titanic waving to shoreline*

It looks like we’re on two different boats and the timing isn’t right.

If it ever makes sense for us to connect please don’t hesitate to give me a call.

In the meantime, I’ll leave you with a link to our upcoming thought leadership webinars where clients share a ton of best practices that could be valuable to your business.

Thanks again for your time,

The Last Ditch Effort Email:

Hi PROSPECT NAME! It's been a few weeks since our scheduled call and unfortunately I haven't been able to reach you since.

*Insert Gif of Tom Brad trying to get a high five here*

Would you do me a favor and let me know if you're still interested in connecting at this time?

If I don't hear back, I'll assume that you're no longer interested and will close out your file for now.

Thanks so much!

Dr.TruffleShuffle

Personal Narrative

Inbound Team Lead

Gif's didn't pull in. It does on my email, but WR must not allow it.

Here's the Gif for the first email: Can't find on Giphy, but I have it downloaded- https://thesusblog.com/2017/08/30/lets-go-back-to-titanic/

Here's the Gif for the second email template: https://giphy.com/gifs/high-five-tom-brady-tombrady-rRZfOOKROFUqs

ThebumpGiver

Account Executive

That's actually a great idea, thanks!

TheSaddnest

Good Citizen

VP, Sales

Had some success with this. I send an email with voting buttons that they can simply click to answer. Example:

“I haven’t heard back in a while - are you:

1. still interested?
2. Interested but not the right time.
3. No longer interested.”

Allows them to answer you in 2 seconds, and they don’t have to type an uncomfortable email. Even if they choose #3, at least you know and don’t need to waste any more time on them.

PeterSwan

Opinionated

Sales Specialist

This sounds interesting. Will definitely try it!

SalesPharaoh

Big Shot

Senior Account Executive

Something I learned from here

Title: Have you given up on the project?

Also I see some folks put discount if you sign by date X

wahmsales

WR Officer

SDR

George Costanza waving through the peephole gif

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ThebumpGiver

Client went dark - template mails (SaaS)

12 comments

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