Really interested in your feedback here. We hear enough from mediocre VPs of sales and sales gurus and people trying to sell us sales enablement - what do YOU think?
Personally, my experience tells me there's much better ways to create demand and leads than with cold calling - it just takes investment and skill with understanding the modern customer.
But we all know what our mom said about people and opinions - so what's yours? Opinion, that is...
BUT cold calling is NOT a way to create demand. it is a way to CAPTURE demand.
so if your company is doing ZERO marketing, and there is ZERO brand awareness, than cold calling is going to be SUPER hard.
its also still a really important skill to have as a salesperson.
Otherwise you're trying to create and solve a problem, which is much harder than just solving over a 2-3 minute cold call if you even get that.
Email, especially over the last decade has become saturated and cybersecurity products filter out junk more than the email providers.
In person, while effective, takes time and is not efficient unless done at a larger event it seems.
Calling? Not everyone picks up the phone but enough do if marketing is done right. Marketing and sales need to work together, otherwise the whole point gets lost.