palmtrees profile picture
palmtrees profile picture

palmtrees

Account Executive

Valued Contributor
Contributor
Fire Starter
+1

Cold calling the direct line vs HQ

This is about 50/50 for me.
I have have been told to never call someone's direct line and always go through the HQ line due to it being considered "spammy"
Other has have instructed to ONLY call the direct line to avoid the gatekeeper. 
What's the opinion on this? 
📞 Cold Calling
🦾 Hardware Tech
☁️ Software Tech
11

17 comments

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Pachacuti
Politicker
4
They call me Daddy, Sales Daddy
Call direct. I’d that doesn’t work go through the HQ number.
Filth
Politicker
3
Live Filthy or Die Clean
I do it the other way around. Not getting them at their desk "legitimizes" my efforts to hit them on their cell/direct.
palmtrees
Valued Contributor
1
Account Executive
Calling direct gives me the weirdest anxiety sometimes
Justatitle
Big Shot
3
Account Executive
What’s the difference? If you believe you’re calling the right person and they will find it valuable calling their cell is not a big deal at all, if anything you’ll get a no sooner. I would say to try to go through the business first but if that is continuously not successful hit up the cell.
palmtrees
Valued Contributor
3
Account Executive
Well the initial difference is there no gate keeper dealing with a cell. You could be asking for the right person but who cares if the front desk person doesn’t allow you through.
Justatitle
Big Shot
1
Account Executive
Also the benefit of the cell. The front desk person will never get you through.
palmtrees
Valued Contributor
1
Account Executive
How would you respond if they say you are spamming them?
Justatitle
Big Shot
1
Account Executive
Most of the time address it directly. I don’t mean to annoy, I’m trying to get your attention about xyz, if they say no then it’s a no if it can be beneficial then you just booked a meeting
GDO
Politicker
3
BDM
if you have a direct number, use it!
Gasty
Notable Contributor
2
War Room Community Manager
Direct Line > Mobile > HQ Number > Don’t call
TennisandSales
Politicker
1
Head Of Sales
i would 100% prefer direct line. BUT if you only have the HQ its worth a shot to see if the operator connects you directly or its impossible.
ThatNewAE
Big Shot
1
Account Executive - Mid enterprise
It all depends on the prospect and your 'pitch'. Nobody wants to have a spammy call on their direct lines, but I have had good luck when i was an SDR where I'd call on direct lines and had good meetings booked.

It works - if you have a good pitch and tonality on you.

If there's no pickup, I go through HQ number.
FranchiseSalesQB
Politicker
1
Franchise Sales QB
Whoever told you to not call the DL is 100% wrong.
ChickenDinner
Politicker
1
Account Executive
Direct line/cell is the best. I have some friends that get all anxious calling it but people are used to it. Occasionally you might get a fussy person saying "um this is my personal cell" and that person probably wouldn't have bought from you even if you called the office number anyway
CuriousFox
WR Officer
0
🦊
Direct.
kittychachas
Valued Contributor
0
VP/Director of Sales
Mobile > direct line > HQ.

Most people I work with don’t stay at their desk so calling their mobile is preferred.
Kosta_Konfucius
Politicker
0
Sales Rep
Got to call direct, massive time saver

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