Cold calling the direct line vs HQ

Question

This is about 50/50 for me.

I have have been told to never call someone's direct line and always go through the HQ line due to it being considered "spammy"

Other has have instructed to ONLY call the direct line to avoid the gatekeeper.

What's the opinion on this?

Accepted Answer

Call direct. I’d that doesn’t work go through the HQ number.

Answer

What’s the difference? If you believe you’re calling the right person and they will find it valuable calling their cell is not a big deal at all, if anything you’ll get a no sooner. I would say to try to go through the business first but if that is continuously not successful hit up the cell.

Answer

if you have a direct number, use it!

Answer

Direct Line > Mobile > HQ Number > Don’t call

Answer

i would 100% prefer direct line. BUT if you only have the HQ its worth a shot to see if the operator connects you directly or its impossible.

Answer

It all depends on the prospect and your 'pitch'. Nobody wants to have a spammy call on their direct lines, but I have had good luck when i was an SDR where I'd call on direct lines and had good meetings booked.

It works - if you have a good pitch and tonality on you.

If there's no pickup, I go through HQ number.

Answer

Whoever told you to not call the DL is 100% wrong.

Answer

Direct line/cell is the best. I have some friends that get all anxious calling it but people are used to it. Occasionally you might get a fussy person saying "um this is my personal cell" and that person probably wouldn't have bought from you even if you called the office number anyway

TheslAyE

Cold calling the direct line vs HQ

16 comments

TheslAyE

Cold calling the direct line vs HQ

16 comments

Related posts

What Is Your Go To Opening Line When You Are Cold Calling?

What is your best introduction line on a cold call?

How to succeed cold calling through main office lines?