fraenfan

A growing sales enthusiast

Fire Starter

Contributor

Good Citizen

COLD Email advice (B2B)

How's your best-performing cold email structured?

What do you start off with? Personalized praise?

What's your main part? A file/ blog link with some advice?

How do you end the Email? Just asking for a first chat.

Would be interesting to hear what works best for you.

💌 Cold Emailing

13 comments

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Diablo

Politicker

Sr. AE

Hello, it really depends what your offerings are. Always a good idea to have a short email followed by a CTA that makes sense for your business - meeting, call, demo, link to subscription etc.

Might want to check this https://bravado.co/war-room/posts/cold-email-tips

fraenfan

Fire Starter

A growing sales enthusiast

this is perfect, thank you!

Upper_Class_SaaS

Politicker

Account Executive

YASSS 👆🏼

Sunbunny31

Politicker

Sr Sales Executive 🐰

Short, direct, and compelling. Diablo posted a link to a great place to start.

CuriousFox

WR Officer

🦊

Check out the search bar. You'll find many amazing templates.

hh456

Celebrated Contributor

sales

I get right to it. I use some white labeled servers (we use Google's - it doesn't get better then that), I use their name and I keep it to 3 sentences generally. Short and sweet. I use no photos, links, files, nothing, not even in my signature. I use plain text sending and i generally have an open rate of 40%, response of 15%, sql of about 5% and a conversion rate of 6%.

AessK

Politicker

SDR

What the cinnamon toast fuck are these awesome numbers?!

Any chance you would be willing to share an example email?

hh456

Celebrated Contributor

sales

hmu on linkedin. i'll send them to you. they're IP but i can hook you up if it's private and we work on them together.

AessK

Politicker

SDR

Why you, why now combined with being very concise/relevant has been helping me out the most

Hey Fraeanfan,

I'm reaching out to you specifically because you mentioned that you <LinkedIN description of role>. How do you <intriguing question that your product solves>?

<1 sentence value prop>

<Interest based CTA>

SaaSyBee

Politicker

Founder

Mailshake's cold email masterclass is a great place to start: https://mailshake.com/masterclass/

SaaSyBee

Politicker

Founder

Also, I should mention that the format that works best for me is:

* Description of the ideal state your prospect hopes to achieve
* Connect to how you've helped similar companies/people
* Ask an open-ended question related to the ideal state

IYNFYL

Politicker

-1

Enterprise SaaS AE

Bring value, show you are an industry expert, and drop the knowledge for them to want to be more engaged.

peachykeen

Politicker

-2

sae e-commerce

The least sales-y, sales email ever. Remember, you want to be ‘friends’ with the client at some point. Warm and friendly. Add bits about their company or what you’ve seen from their work/successes/least successful endeavors. Like you’ve noticed, and can help.

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If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.