been doing outbound for 15+ years. recently started using clay.com and personalizethat.ai to personalize my cold emails and stand out. at first, it worked truly awesome—response rates increased from 3-4% to around 7-9%. but lately, even with an insane amount of hyper-personalization (automatically baking in relevant linkedin details, company news references, personalizing the pitch, etc.), those numbers are dipping. i’m getting opens, but responses are way down, and it’s like people are just ignoring these emails more.
anyone else seeing this drop, even with personalized emails? is personalization becoming an old trick? should I stop doing it? or is it just inbox fatigue, or are there new tricks to break through?
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