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Cold Email Tips

Some helpful tips for the savages, from my favorite archived reddit posts AND a great monthly reminder.


I want to know your thoughts, is there anything missing that your team uses where you see success?


source: u/hegezip

https://www.reddit.com/r/sales/comments/i0nzd8/i_analyzed_64562_cold_emails_sent_over_the_last_2/


  • You should say "you" 10 times more than "I"
  • Your email shouldn't be more than 5 sentences
  • Your copy shouldn't contain more than 70 words
  • Don't add a "booking link" at the end and ask for them to select a time before they actually expressed an interest to talk
  • Use interest-based CTAs instead of saying "how does Friday 10am works for you?".
  • Personalize your reach out by finding something relevant about them that would be difficult for a robot to automate and tie it back to the reason why you reach out
  • Don't talk about your company in a direct way, but talk about the problems your prospects face
  • Don't mention your company's name in the copy, but mention the firms that are clients of yours or competitors of theirs
  • Use "pattern interruption" methods
  • Alternate short and longer sentences to keep your reader engaged
  • Don't use any formatting
  • Consider at least 8 touchpoints before moving on to the next person
  • Never say that you're "the best" at anything. "Show, don't tell".


Closing questions:

  • Is this a relevant topic for you?
  • Would you like to explore?
  • Is this subject top of mind?
  • Would you like to run this by your team?
  • Were you giving this any thoughts?


๐Ÿ”Ž Prospecting
๐Ÿ’Œ Cold Emailing
8
canary
Praised Answer
+1
CRO
Definitely need to mix it up - hard rules like 5 sentences or 70 words distracts you from the goal: providing value to the prospect
Telehealth_2the_Moon
Notable Contributor
+12
Director of Business Development
I agree, I would say it's great list of things to keep in mind, but there really should never be any hard and fast rules. Especially depending on your markets and who you sell to. There can be a lot of value in providing resources via a cold email.ย 
SA
SADNES5
Politicker
+6
Business Development
I agree, but these are decent guides to help shape a great intro.
Show 2 more replies
SA
SADNES5
Politicker
+6
Business Development
In a cold email?ย 
canary
Praised Answer
+1
CRO
Yep - sharing an insight (commonly via your case study or from your research) itself can provide value
Salespreuner
Big Shot
+11
Regional Sales Director
Thanks for sharing this across
Comes handy once bookmarked ๐Ÿ’ฏ
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