Some helpful tips for the savages, from my favorite archived reddit posts AND a great monthly reminder.
I want to know your thoughts, is there anything missing that your team uses where you see success?
- You should say "you" 10 times more than "I"
- Your email shouldn't be more than 5 sentences
- Your copy shouldn't contain more than 70 words
- Don't add a "booking link" at the end and ask for them to select a time before they actually expressed an interest to talk
- Use interest-based CTAs instead of saying "how does Friday 10am works for you?".
- Personalize your reach out by finding something relevant about them that would be difficult for a robot to automate and tie it back to the reason why you reach out
- Don't talk about your company in a direct way, but talk about the problems your prospects face
- Don't mention your company's name in the copy, but mention the firms that are clients of yours or competitors of theirs
- Use "pattern interruption" methods
- Alternate short and longer sentences to keep your reader engaged
- Don't use any formatting
- Consider at least 8 touchpoints before moving on to the next person
- Never say that you're "the best" at anything. "Show, don't tell".
- Is this a relevant topic for you?
- Would you like to explore?
- Is this subject top of mind?
- Would you like to run this by your team?
- Were you giving this any thoughts?