The War Room
Discussion
Post

Cold InMails - Do or do not?

Hey Soldiers,


Just wanted to reach out with a question about cold messaging on LinkedIn.


Is this something preferred, or would you say to steer clear of cold InMails?


If anyone has had any success with booking meetings through cold InMails, I would love to hear about some of your messaging strategies.


Looking forward to some input here!


Thanks!


-AutoSmiler

๐Ÿ”Ž Prospecting
๐Ÿ‘ฅ Social Selling
๐Ÿ˜Ž Sales Skills
14
softwarebro
Politicker
+4
Director of Sales
You gotta send them. I don't think they work as well as they used to but you still gotta send em.
AutoSmiler
Arsonist
+7
SDR
Would you say that is because of the saturation that LinkedIn has experienced when it comes to sales and marketing content?ย 
softwarebro
Politicker
+4
Director of Sales
My comment is really specific to anything IT. Iโ€™m sure your Fortune 500 IT director gets hundreds of in mails a month.ย 
Show 1 more replies
Diablo
Catalyst
+5
Sales
Agreed
NoSuperhero
Politicker
+6
BDR
I gotta say I agree, I mean for me linkedin outreach has been really poor in terms of number of covnersations that led to meetings, just one. But I found a post in linkedin, i actually put it in the waroom that talks about how we can better our outreach in general terms by simply reaching out to everyone that meets a buyer persona.

Here's the link to that
https://bravado.co/war-room/posts/for-1st-yr-in-sales-development-role-or-anybody-trying-to-up-their-li-prospecting
AutoSmiler
Arsonist
+7
SDR
Thanks for the link!ย 
LordBusiness
Politicker
+7
Chief Revenue Officer
They are a necessary communication channel, but like all mediums and channels if good quality outreach goes out, good quality response comes in.ย 
1nbatopshotfan
Politicker
+5
Senior Director, Enterprise Technology
I think Inmail is a bit more of a crapshoot than an email. Iโ€™m not sure that crafting a high response message here is really possible. My experience is like 999 misses and 1 hit.ย 

But, I would love to be wrong!ย 
LordBusiness
Politicker
+7
Chief Revenue Officer
Depends on your target market as well. A lot of buyers simply never go on LInkedin.ย 
Show 2 more replies
ZebraStripe
Opinionated
+1
Sr Sales Director
They don't always work, but they do work - and that's all you need.ย  If you get even 1 deal from an InMail it could all be worth it.ย  Another valuable touch that isn't an email or call.
AutoSmiler
Arsonist
+7
SDR
Thank you for your input!ย 
RahRahBooty
Opinionated
+4
Business Development
I only leverage LinkedIn messages if Iโ€™m connected with them so it doesnโ€™t come as inMail. Iโ€™m not even a decision maker and I get so many inmails I donโ€™t even look at them, I just decline.ย 

I also donโ€™t message them right away and Iโ€™ve sent voice messages on there which have been pretty successful.ย 
Salespreuner
Big Shot
+11
Regional Sales Director
Yes, this is pretty much same at my end, too!
Tres
Politicker
+6
Account Executive
Have you tried video messages as well? Instead of doing voice messages (which is a great idea too), I've done some direct video messages to my 1st degree connections, which has a pretty high success rate.ย 
RahRahBooty
Opinionated
+4
Business Development
I have had 0 success with Video messages. They see my message but they never watch the video.
Show 1 more replies
Yo
YoursTruly
Opinionated
+1
Account Executive (SaaS)
Absolutely do cold InMails. Just make sure the messaging is targeted and not some shitty copy paste message.ย 
Salespreuner
Big Shot
+11
Regional Sales Director
+! for targeted and I hope including the personas here?
AutoSmiler
Arsonist
+7
SDR
Thank you! I try to make sure my messages are targeted, but I seem not to have any success. I try to keep my messaging to be educationally centric to just build on relationships, but usually get no where. I currently work for a SaaS provider in the Talent Acquisition space, so most of my target personas are high up in either HR, TA, or Employer Branding roles. Based on that, I try to personalize the best that I can when it comes to those roles, and the prospect in question, specifically. However, I do not know how I can start getting more positive responses. My response rate with inMails is decent, but never have I converted anything here when it comes to outbound work. Any input on what type of messaging I should be using would be great. I typically lead with an insightful question catered to that specific person, or just try to set up an educational discussion, but I just can't make anything happen here.ย 
breezyboiii
Politicker
+5
Sales Boiii
I do it, but it can't be all salesy. End of the day half the people on LinkedIn are just there for the sake of it and don't wanna be bombarded with more sales pitches.
Salespreuner
Big Shot
+11
Regional Sales Director
+1 for this thought!
Trinity
WR Officer
+7
BusDev
I do and have booked meetings from there. I don't 'connect and pitch' more like a nudge about my cold outreach.
overheard_sales
Politicker
+6
CEO - Overheard_Sales
absolutely do it

AutoSmiler
Arsonist
+7
SDR
I do it, just need to know how to do it successfully. Thank you for the input!ย 

P.S. Love your social channels!ย 
RoiPurdy
Opinionated
+1
Account Executive / BDR
these comments have been reassuring, i need to start doing this - i just got sales navย 
AutoSmiler
Arsonist
+7
SDR
Sales Nav is gold! Good luck with getting started!ย 
Smithy
Politicker
+4
Director of Sales
I think they work well, but it comes down to the same as everything else, it's all about the execution.

They don't work any better than a message in a cold connection request if the message is turd.

targeting, personalisation, and relevance are the key to all forms of outreach. Just another weapon in the arsenalย 
AutoSmiler
Arsonist
+7
SDR
Any advice on how to stay relevant without sounding redundant in comparison to all the messaging that prospects may be receiving from competitors?ย 
Smithy
Politicker
+4
Director of Sales
Depending on what you sell, it can be good to lead with problems/language that your ICP have/use, but not follow up with how your company or product can solve them.ย 

I think the whole 'lead with value' thing is overplayed and if you can show that your message is relevant to them and then have a good hook for them to answer; then you could be on the way.
Show 3 more replies
Captain_Q
Arsonist
+8
Sr. Account Executive
I will typically send a request.ย  When they accept, wait a few days.ย  Then come at them with something topical, not straight sales, ease into it.ย  ย 

But definitely need to utilize every tool in the box!

Happy Hunting:)
TheLoneGun
Praised Answer
+1
Extremely Rad Product Offloading Specialist
Do, but realize it takes a lot to be effective. People are so inundated with them that unless you send a ton you just won't reap any benefits.ย 
AutoSmiler
Arsonist
+7
SDR
It's a numbers game!ย 
GetAHobby
Arsonist
+8
RVP Sales
I feel like its too late for those now, years ago I thought they were highly effective, and now they have just become another automated form of spamming.ย 
AutoSmiler
Arsonist
+7
SDR
From your perspective, what would be the best way to go about utilizing LinkedIn in your sales toolbelt, other than just research?ย 
GetAHobby
Arsonist
+8
RVP Sales
Promotion of events or webinars that would be relevant to your targeted audience. I feel like most people are open to connecting with someone in a similar industry and the connection and a post will show up in their feed. My biggest gripe about LinkedIn now as that there are so many companies automating the messaging like I am just in SalesLoft or Outreach. They have all given even a genuine thought out message a bad name.
mkleebs
Enterprise AE
Has never been nearly as effective for me as cold emailing or calling - usually an effective medium *after* that first disco call.
CaneWolf
Politicker
+12
Call me what you want, just sign the damn contract
You can still book good meetings through them even with the numbers falling off. Also, I've had people come back to me that I've reached out to via InMail and contacted the company directly. They saved us for a rainy day and the rainy day arrived.
The_Sales_Badger
Notorious Answer
+6
Account Executive
I have a much better reply rate when I send a video introduction in an InMail.ย  Have a sign that has the prospect's name and company name underneath it.ย  Video prospecting got me to my quota last year.ย  I reduced the number of cold dials I did because video introductions with customized messaging were proving much more effective.
Wo
Woody
Opinionated
+3
Business Development Executive
In general I'd say whatever means you can attempt to connect with someone you try it.ย  Usually if I can find someone on linkedin I can work out where they're located and get their office phone number to give them a call.ย 
Chep
WR Officer
+10
Business Development Team Lead
Like receiving them much better than I like sending them
marebears007
Catalyst
+3
Sr. Account Executive
Back when being an SDR we would have InMails as part of our cadence. I have booked calls from them, but it is like cold emails. Spray and pray
AutoSmiler
Arsonist
+7
SDR
I feel like cold emails are less spray and pray these days if you can hit close to home. Inmails are most certainly spray and pray, from my experience.ย 
goose
Politicker
+11
Sales Executive
cold in mails with relevant messaging (how do you know so-and-so; what a great post) will always work. ย pitches do not.
Rallier
Politicker
+9
Account Executive
It's necessary. But it's better if you've engaged with their posts (if they post) first
Salespreuner
Big Shot
+11
Regional Sales Director
Haven't been lucky, yet!. Bookmarking this thread for leads
ElCapitan
Senior Sales Development Representative
As an SDR, I swear by Sales Navigator for prospecting (use Skrapp.io to export lists), and the way I see it: if you're not spending every single InMail credit you have each month then you're flushing value that you're already paying for.

You only have 20-50 credits per month (I pay out of pocket but corporate plans give more), and I've only found success when reaching out to DMs or potential champions who are very obviously spending time on LinkedIn (check their activity, like their shit, tie posts into messaging).

My goal is to get a connection/accepted InMail so messaging on LinkedIn becomes a free channel of communication. I've found I end up getting ~5 connections and at least 1-2 Qual calls a month from InMails alone, and almost twice as many from emails/cold calls to people I sent an InMail to.


walkingintoameeting
Valued Contributor
+2
SDR Manager
Not effective. Personalization is still key- leveraging LI to find triggers to leverage in personalized messaging to prospects. This has worked again and again on my team. for initial contact, stay away from pitching/ product related messaging. Try and connect w/ the person as a person (not as a salesperson first) then develop it into a meeting if it makes sense. LI= play the long gameย 
BCD
Politicker
+6
BDR
Always worth a shot if you've done your research, just one more way to get in front of themย 
JuicyKlay
Politicker
+9
AM
Use your monthly Inmail allowance but donโ€™t expect a lot of results from them. Iโ€™m seeing a 5% Inmail success rate at best. The key is getting them to become a first degree connection and sending them a personalized video.
Diablo
Catalyst
+5
Sales
No harm in sending though the response rate can be very very less. For me it makes sense as I'm looking for one prospect to reply as the ticket size is bigย 
4
Cold Outreach: LinkedIn DM or Email?
Question
10
5
Cold Emails
Question
4
8
Cold email memes?
Question
15