T
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Toastedsubs

Account Executive

Company EE size Source of Truth

What does your company use to determine the employee count for a company? As an example my company uses zoominfo and matches that in SFDC which determines the segment an account will fall under. Are there better sources we should use? Perhaps LinkedIn? 
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☁️ Software Tech
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6 comments

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MCP
Valued Contributor
2
Sales Director
It’s all fake, doesn’t matter.
CuriousFox
WR Officer
1
🦊
The company website?
cw95
Politicker
1
Sales Development Lead
ZoomInfo says a small company in which I know has 5/6 employees but have a moderate online presence, has 50+ employees. Similarly they will say they have 5.67 million turnover when the number really isn’t real. I always just double check LinkedIn - you can generally tell after experience, even from the way the website looks, how big the company is!
LordBusiness
Politicker
1
Chief Revenue Officer
There is no magic button for this, especially in the SMB and mid market space. LI is a good source because it’s imputed by the company who’s created the page. Anything else outside of that is a crap shoot. Likely 60% accurate
MontyMoose
Good Citizen
0
Chief Commercial Officer
ZoomInfo, datafox, etc are mostly junk. Company website, annual report, LinkedIn range (I.e. 201-500) and employees on LinkedIn as a last resort (it does some funk on numbers so it can be way under if it’s not tech industry or over depending on company name)
CaneWolf
Politicker
0
Call me what you want, just sign the damn contract
I've called the front desk at HQ to get that info to win battles before.

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