Gyro25

Account Executive

Notorious Answer

Acclaimed Answer

Company messed up on event, prospects are angry at me

The title says it. Essentially, we had a pretty great event with some high profile speakers, but there was a technical issue and one of the most important aspects of the event didn't go to plan and why people joined didn't go to plan and thus, has been removed from our website.

My messaging blast which was formulated and approved refers to said event and how awesome it was with a link to an event that has now been deleted and prospects are pissed.

No one told me anything about it being deleted, why or even if its coming back, but my 250 emails all have the link to it and refer to it and prospects are rightfully like "wtf, dude the link won't work". My company hasn't put out a response yet, and come Monday I'm gonna be dealing with a lot of crap, how should I defuse prospects about this fuck up and still keep them interested?

😤 Conflict Resolution

🙅‍♀️ Objections

10

11 comments

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someoneinsales

Tycoon

3

Director of Sales

IMO Transparency. Let them know that the messaged you had sent was approved, then quickly the agenda for the event was changed. apologize for the broken link. Tell them what they will get by still attending. If they are still interested, ask If you can keep then up to date with what else you are planning to add/improve to our event? This will show it’s not on you, disarm them from the main issue and show you are communicating upcoming changes well.

Ozz

Politicker

0

Account Executive

100% - own up even though your org messed up. Might lose some credibility but it's easier to get ahead of things in the future.

JuicyKlay

Celebrated Contributor

0

AM

Yep. Just be honest and upfront as soon as you can.

User1234567

Politicker

2

User1234567

I would tell them about the mess up - not blaming anyone and most likely they will understand. Remember everyone is human

KendallRoy

Politicker

2

AM

This takes me back to my old company's events. Marketing would spam everyone in the CRM on a literal daily basis about webinars, cancel events or change the date at the last minute, send registration links for the wrong events, have the wrong dates and times in email content, the works. Any accountability for any of this? Of course not.

alecabral

Arsonist

1

Director - Digital Sales Transformation

Agreed with the suggested approach. Full transparency can’t go wrong.

Blackwargreymon

Politicker

1

MDR

I would tell them about the mess up - not blaming anyone and most likely they will understand. Remember everyone is human

CaneWolf

Politicker

0

Call me what you want, just sign the damn contract

People aren't going to want to hear "it wasn't my fault." So accept responsibility and say "hey, here's what happened and I'm so sorry for sending you to an event that we messed up on. It wasn't an acceptable mistake and we're making sure that nothing like this happens again."

Sniper

Valued Contributor

0

Enterprise Account Executive

Own it. Lose as one

MR.StretchISR

Politicker

0

ISR

If they do it's not to my face.

ThatsWhatSheSaid

Valued Contributor

0

Intergalactic Sales Director

Easy: Blame Marketing. if that doesn't work blame Microsoft.

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