The War Room
Discussion
Post

Customer Pains vs Unmet Needs

Do you look for customer pain points or unmet needs during a disco?
Attached poll
*Voting in this poll no longer yields commission.
πŸ‘‘ Sales Strategy
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CadenceCombat
Tycoon
+13
Account Executive
I said pains but aren’t they kind of synonymous, in a sense? An unmet need is a pain and a pain is typically an unmet need.
CuriousFox
WR Officer
+13
Senior Account Executive
Pains are easier to figure out quickly. The more you talk the more you'll find out what their true needs are and figure out a program of how to meet them.
BillyHoyle
Tycoon
+11
Senior Account Executive
Wouldn't these be pretty much identical?
Trinity
WR Officer
+7
BusDev
@CuriousFoxΒ @CadenceCombatΒ My apologies for not replying to your comments. It has been crazy at work.Β 
I'm trying to get insights into whether sellers in the WR are product-driven (looking to solve a problem that requires investigating and anticipating potential market needs; seeking genuine problems to solve) vs sales-driven (sells whatever they're given to whoever will buy it regardless of whether the customer needs are met.
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