Sales people love to fall back on statistics because it's impossible for a prospect to object to facts, right? That's how y'all hit quota every month, right?
Or is it all storytelling? Tell a prospect a story about someone else you helped in a similar situation and next thing you know they're begging you to send over that docusign and are even willing to pay full price.
Maybe both are true? Facts AND feelings are what builds trust between you and your prospects. Annie Duke breaks down how to tell stories using data so you're still building that rapport and connection while also sounding credible and educated on whatever you're talking about.
Do you struggle to incorporate data into your stories with prospects? Do you agree with Annie's advice here?
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