A long one, so buckle up or scroll to the TL;DR section at the bottom.
Leaders and team leads, I have a tender situation that I am struggling to deal with.
I just joined this spot 3 months ago. We have the following hierarchy on our leadership team:
- VP Product
- Head of Marketing
- VP Sales (new one joining)
- Me (Director of Sales Development + Rev & Sales Ops)
Lately, I have been working with our Head of Marketing (HOM) to build our outbound copy strategy. I split my time between the outbound strategy and scaling the Rev/Sales Ops functions of our business, so we have brought the HOM in to help write the copy for all of our new campaigns since they have the bandwidth to do so. Problem is, this person has a 95% clear calendar, but whenever I ping them, they're nowhere to be found. They miss deadlines and often go radio silent for days at a time. This is causing a backdraft on me from our CEO (who I report to) because outbound is falling off, but I cannot launch new campaigns without the HOM writing and/or approving copy.
I have addressed the issue with a Radical Candor approach with the HOM, I have also brought it up weekly as one of my key blockers during my 1:1 with the CEO and we've instituted weekly syncs where we can document what the HOM owes me as to show a paper trail if the worst should happen. Short of having a full meltdown in our next management all-hands, what else have you all done to right the ship and get out of a sticky situation like this in the past?
TL;DR: I have to get outbound back on its feet after old VP Sales let it die. Marketing isn't pulling their weight with campaign copy and I am about to go full nuclear if we miss another campaign launch deadline. What do?