The War Room
Question
Post

Did Marketing Screw Up?

Squaw Valley ➑️ Palisades Tahoe πŸŽΏβ›·πŸ”
Attached poll
*Voting in this poll no longer yields commission.
πŸ˜ƒ Fun
🎸 Hobbies
πŸ’© Shitpost
5
UrAssIsSaaS
Politicker
+8
SaaS Eater
LOL you gotta give the people some context my man. Like 5% of this site is going to understand what this means.Β 

For those that have no clue, Squaw Valley is one of the most well known ski resorts in Lake Tahoe and hosted the 1960 Winter Olympics. Last year they announced they would be changing their name because the word "Squaw" is pretty derogatory toward native american women and yesterday announced the change from Squaw Valley to Palisades Tahoe.Β 


I personally agree that the name should have changed but think they fucked this one just as I would expect from Alterra. Olympic Valley was such a layup IMO.Β 
WCK
Notorious Answer
+13
Padre de Tequila, General of the Coors Knights
Olympic Valley was RIGHT THERE for the taking. Idiots.Β 
x
UrAssIsSaaS
Politicker
+8
SaaS Eater
Only thing I can come up with is that they couldnt get it trademarked.
Show 3 more replies
poweredbycaffeine
WR Officer
+9
Bean Juice Drinker | Sales Savant
Alterra should go the way of Frosty and melt away. Ruining local experiences for everyone invovled for 15 years.
UrAssIsSaaS
Politicker
+8
SaaS Eater
Ya not a fan of what they have done. However I am hoping they follow through on their cap ex plan to connect the two resorts as outlined last spring.Β 
Show 1 more replies
jefe
Politicker
+8
Sales Director
Thank you.. Was so confused.
poweredbycaffeine
WR Officer
+9
Bean Juice Drinker | Sales Savant
What does this post even mean? Did they move an event?
Sunbunny31
Politicker
+4
Sales Executive
Renaming of Squaw Valley in Lake Tahoe.Β  They've been teasing the rename for over a year now.Β  Pretty sure the overall reaction to the name has been "meh".
RealPatrickBateman
Politicker
+8
Amateur Butcher
To be clear, no matter what the context is... Marketing Screwed up is ALWAYS the answer.Β 
Grant_Horun
Politicker
+5
Account Executive
Only place you can play true gnar is at squaw valley. Pogues for life!Β 
mitts2
Politicker
+8
Account Executive
I struggle to understand how they landed on Palisades Tahoe. I agree I think Olympic Valley was. the front runner but I think there is a bunch of red tape that didn't allow that to happen. I hate that they just completely deleted Alpine Meadows all together. Personally, I like the mountain better anyway but they are fully denying and suppressing a ton of history that Alpine had / has.Β 

I appreciate why they changed the name but what they chose is nothing short of ass.
jefe
Politicker
+8
Sales Director
Huh?!
thalassophile888
Opinionated
+5
Enterprise Solutions Engineer
Yeah I agree! Check this out!
SaaSyBee
Politicker
+5
Sales Content Writer
*Googles*
SammySandbags
Politicker
+6
Account Executive
they went with the easy, non-offensive route. any new name wasn't going to live up to the history of Squaw, but were in a new era now. Still the gnarliest mountain in the area
5
Does marketing actually suck at your company?
Question
7
Does marketing suck at your company?
+33
RealPatrickBateman , Β  MinisterOfChaos , Β  SADNES5 Β  and 33 people voted
*Voting in this poll no longer yields commission.
5
Salesperson butting heads with Marketing. (shocker)
Question
11
12
Why are marketing so irritating?
Question
15
Why are marketing so irritating?
Jd
+130
NeildeSaaSTyson , Β  Jdazzle , Β  looper1010 Β  and 130 people voted
*Voting in this poll no longer yields commission.