The War Room
Discussion
Post

Digital Marketing from a Sales POV

CEOs from many major corporations aren't nearly as fond of online media as their marketing leaders are.


A study of 200 CEOs by marketing tech firm Bango reported that...


- 62% believe that too much of their digital marketing budget is wasted


- 60% believe that the effectiveness of social media has been "exaggerated"


- 77% do not regard digital advertising as “a reliable source of new customers or sales.”


Seems like CEO’s and CMO’s need to have a meeting and discuss why so much corporate time and money is being spent on channels that boss doesn’t believe in.


In your view as a sales savage, is having a decent budget allocated to this worth it? Does it help generate leads?

How effective is digital marketing?
Attached poll
*Voting in this poll no longer yields commission.
🔎 Prospecting
📚 Resource
📨 Marketing
3
3
Is Sales Development more of a sales function or marketing function?
Discussion
9
Is sales development more like sales or marketing?
Ae
+53
AessK ,   Shoodle ,   DBook   and 53 people voted
*Voting in this poll no longer yields commission.
10
SDR/BDR under Sales or Marketing
Question
10
7
🤓 Sales Ops vs. Marketing 🤡
Discussion
13