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Digital Marketing from a Sales POV

CEOs from many major corporations aren't nearly as fond of online media as their marketing leaders are.


A study of 200 CEOs by marketing tech firm Bango reported that...


- 62% believe that too much of their digital marketing budget is wasted


- 60% believe that the effectiveness of social media has been "exaggerated"


- 77% do not regard digital advertising as “a reliable source of new customers or sales.”


Seems like CEO’s and CMO’s need to have a meeting and discuss why so much corporate time and money is being spent on channels that boss doesn’t believe in.


In your view as a sales savage, is having a decent budget allocated to this worth it? Does it help generate leads?

How effective is digital marketing?
Attached poll
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🔎 Prospecting
📚 Resource
📨 Marketing
4
BigMeech
WR Officer
+11
Coors Light Advocate
I can't speak for passive influence that a campaign may have had on any of my prospects, but I have actually never had any sort of meaningful conversation or a closed deal that directly stemmed from a marketing campaign. So, I agree with the CEO's in this survey. 

Reallocate the budget to 1:1 events or tailored events like the cooking event in a thread yesterday.
SA
SADNES5
Politicker
+6
Business Development
You are speaking my language. 
paddy
Arsonist
+9
Account Executive
I think the crux of the issue is the lack of transparency of what is spent/earned for digital marketing campaigns. If you have the ability to track all of this and receive granular insights into your digital efforts, then a CEO can probably bridge this gap easier.

Also, can you please reply with the source of these stats you're citing? Curious to learn more.
SA
SADNES5
Politicker
+6
Business Development
Savage Source:  https://bango.com/board-to-death-ceos-lose-faith-in-social-marketing/

Scroll to end of article, then there are more detailed results. 
paddy
Arsonist
+9
Account Executive
thank u sir
3
BDR/SDR - Marketing or Sales?
Question
13
3
Is Sales Development more of a sales function or marketing function?
Discussion
9
Is sales development more like sales or marketing?
+51
DBook ,   Broncosfan ,   SlinginSoftware   and 51 people voted
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9
SDR/BDR under Sales or Marketing
Question
9