CEOs from many major corporations aren't nearly as fond of online media as their marketing leaders are.
A study of 200 CEOs by marketing tech firm Bango reported that...
- 62% believe that too much of their digital marketing budget is wasted
- 60% believe that the effectiveness of social media has been "exaggerated"
- 77% do not regard digital advertising as “a reliable source of new customers or sales.”
Seems like CEO’s and CMO’s need to have a meeting and discuss why so much corporate time and money is being spent on channels that boss doesn’t believe in.
In your view as a sales savage, is having a decent budget allocated to this worth it? Does it help generate leads?