SADNES5

down voters are marketing spies

Valued Contributor

Digital Marketing from a Sales POV

CEOs from many major corporations aren't nearly as fond of online media as their marketing leaders are.

A study of 200 CEOs by marketing tech firm Bango reported that...

- 62% believe that too much of their digital marketing budget is wasted

- 60% believe that the effectiveness of social media has been "exaggerated"

- 77% do not regard digital advertising as “a reliable source of new customers or sales.”

Seems like CEO’s and CMO’s need to have a meeting and discuss why so much corporate time and money is being spent on channels that boss doesn’t believe in.

In your view as a sales savage, is having a decent budget allocated to this worth it? Does it help generate leads?

How effective is digital marketing?

Attached poll

Exaggerated The New Way "Print Catalogues are making a comeback" - Erika Nardini

*Voting in this poll no longer yields commission.

🔎 Prospecting

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6 comments

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CoorsKing

WR Officer

4

Retired King of the Coors Knights

I can't speak for passive influence that a campaign may have had on any of my prospects, but I have actually never had any sort of meaningful conversation or a closed deal that directly stemmed from a marketing campaign. So, I agree with the CEO's in this survey.

Reallocate the budget to 1:1 events or tailored events like the cooking event in a thread yesterday.

SADNES5

Politicker

1

down voters are marketing spies

You are speaking my language.

paddy

WR Officer

2

Director of Business Development

I think the crux of the issue is the lack of transparency of what is spent/earned for digital marketing campaigns. If you have the ability to track all of this and receive granular insights into your digital efforts, then a CEO can probably bridge this gap easier.

Also, can you please reply with the source of these stats you're citing? Curious to learn more.

SADNES5

Politicker

1

down voters are marketing spies

Savage Source: https://bango.com/board-to-death-ceos-lose-faith-in-social-marketing/

Scroll to end of article, then there are more detailed results.

paddy

WR Officer

2

Director of Business Development

thank u sir

CuriousFox

WR Officer

1

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