Do I push or build?

Within the Push Pull debate, the Pull strategy is presented as an "attraction" strategy and is particularly common in recent years. It is based on reinforcing the brand image and its main objective is to make the brand powerful in such a way that it is not necessary to propose a Push strategy to achieve sales because in this case sales come on their own because users are attracted to our company.

They are already interested in our products or services because we already have a reputation or prestige that has generated that feeling and we can reach a point where demand is higher than supply.