The War Room
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Do intent data tools actually work?

I've looked at using Bombora and things like that in the past, but do they actually work? Curious to hear your experiences

πŸ”Ž Prospecting
πŸ€“ Sales Tech
πŸ›  Tools
6
AutoSmiler
Arsonist
+7
SDR
My experience with engagio and demandbase would tell me yes. I am not sure if the data really helps but it can show what prospective accounts are interested in what you're selling at any given time - which can narrow down important target accounts. Overall, been using demandbase one recently and I love it. Idk how accurate the data may be, but intent tools can most certainly help you get to the right place at the right time, generally speaking.Β 
CuriousFox
WR Officer
+11
Needer of Life Alert
I think it can.

Advice on how to make the call not sound so creepy?
Chep
WR Officer
+10
Business Development Team Lead
Looking into these solutions haven't heard much about them
ARRisLife
Politicker
+3
Account Executive
I had posted asking about these types of tools- (search 6sense). The few responses I got were pretty supportive of them.

We just bought 6sense which is a competitor to demandbase and we're still early in the adoption but the general consensus is really positive so far. They can do a lot but for sales specifically it gives you a lot of data points and helps prioritize target accounts that might be in the market. As a rep I'm targeting 50-100 accounts based on arbitrary fits and what not but it's showing us accounts that are actively doing research and it's just a great way to go after slightly warm accounts. Also knowing specifically what companies are on your site looking at your products is huge. Great way to fuel outbounding. Jury's still out on impact to closing business but anecdotally we're getting more meetings for sure.

Interested to hear if anyone else is further along and has some more tangible metrics on success.
Slavic
Good Citizen
Director - Enterprise Sales
We have Bombora and it’s fairly accurateΒ 
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