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Do Webinars Drive Sales?

My company seems to have a fetish with webinars. There's a webinar for absolutely everything and they want to drive attendance to all of them. In your opinion, do webinars help drive sales?

Do Webinars Drive Sales?
Attached poll
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๐Ÿ‘‘ Sales Strategy
10
paddy
Arsonist
+9
Account Executive
If I had a bottle of Kahlua for every minute I've zoned out of a webinar in the first 5 minutes I would have gotten a liver transplant 4 years ago.
funcoupons
WR Officer
+11
Kahluapons
You last five minutes? Damn I'm out for the count in two...
paddy
Arsonist
+9
Account Executive
I give them a minute or two to ask everyone "can you guys hear me ok?" or to crack some stupid joke that garners a cheap laugh. Once they start talking product, I'm swiping on Hinge.
1nbatopshotfan
Politicker
+5
Senior Director, Enterprise Technology
I think there was a bit of burnout during Covid. Every company was hosting a webinar basically weekly. Saturation. That being said our company is doing a brand/product launch series and weโ€™ve got almost 3k registered for the first event which is insane to me. Usually see 2-500 for our stuff.ย 
Justatitle
Politicker
+7
Senior AE
very very rarely.
DungeonsNDemos
Politicker
+5
AE of B2B
I sell a hardgood that provides a benefit many are currently looking for.. so yes for me. BUT- for many other types of sales I'd say it's a wash/would be harder to tell.ย 
At best, it might start a conversation afterwards. It's the age old question, "does marketing make sales?"
TheSolicitorGeneral
Politicker
+5
Small Market AE
Well, they drive engagement, which drives interest, which drives leads. So, in a way, yes. I'd say webinars do drive sales. At least your marketing team is actively trying to put prospects into nurture campaigns.ย 
Rallier
Politicker
+9
Account Executive
I've worked at companies where they drive zero sales and at companies where they drive a ton of sales. It just depends
BlueJays2591
Politicker
+6
Business Development Manager
What do you think makes them successful?
slaydie
Politicker
+5
Account Executive
I haven't personally had a webinar drive sales. It's more there for thought leadership in my mind.
desperado
Politicker
+5
Head of Business Development
We do webinars catered toward super niche focus areas of potential clients, so we close a few deals from each. Our company has very little brand recognition right now, and webinars are our main source of โ€œinboundโ€
GDO
Politicker
+6
BDM
Only good to ge t contact info. Most people do not show up or just briefly.ย 
TheDeplorable
Politicker
+7
AE
I schedule a lot of meetings with webinar attendees
6
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