BlueJays2591 profile picture
BlueJays2591 profile picture

BlueJays2591

Federal Business Dev Director

Politicker
Executive
Valued Contributor
+9

Do Webinars Drive Sales?

My company seems to have a fetish with webinars. There's a webinar for absolutely everything and they want to drive attendance to all of them. In your opinion, do webinars help drive sales?

Do Webinars Drive Sales?

Attached poll
*Voting in this poll no longer yields commission.
👑 Sales Strategy
13

16 comments

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paddy
WR Officer
3
Director of Business Development
If I had a bottle of Kahlua for every minute I've zoned out of a webinar in the first 5 minutes I would have gotten a liver transplant 4 years ago.
funcoupons
WR Officer
2
👑
You last five minutes? Damn I'm out for the count in two...
paddy
WR Officer
0
Director of Business Development
I give them a minute or two to ask everyone "can you guys hear me ok?" or to crack some stupid joke that garners a cheap laugh. Once they start talking product, I'm swiping on Hinge.
1nbatopshotfan
Politicker
2
Sales
I think there was a bit of burnout during Covid. Every company was hosting a webinar basically weekly. Saturation. That being said our company is doing a brand/product launch series and we’ve got almost 3k registered for the first event which is insane to me. Usually see 2-500 for our stuff. 
Justatitle
Big Shot
1
Account Executive
very very rarely.
DungeonsNDemos
Big Shot
1
Rolling 20's all day
I sell a hardgood that provides a benefit many are currently looking for.. so yes for me. BUT- for many other types of sales I'd say it's a wash/would be harder to tell. 
At best, it might start a conversation afterwards. It's the age old question, "does marketing make sales?"
TheSolicitorGeneral
Politicker
1
Small Market AE
Well, they drive engagement, which drives interest, which drives leads. So, in a way, yes. I'd say webinars do drive sales. At least your marketing team is actively trying to put prospects into nurture campaigns. 
Rallier
Politicker
1
SDR Manager and Consultant
I've worked at companies where they drive zero sales and at companies where they drive a ton of sales. It just depends
BlueJays2591
Politicker
0
Federal Business Dev Director
What do you think makes them successful?
slaydie
Big Shot
1
Account Executive
I haven't personally had a webinar drive sales. It's more there for thought leadership in my mind.
desperado
Politicker
1
Head of Sales
We do webinars catered toward super niche focus areas of potential clients, so we close a few deals from each. Our company has very little brand recognition right now, and webinars are our main source of “inbound”
Blackwargreymon
Politicker
1
MDR
I think there was a bit of burnout during Covid. Every company was hosting a webinar basically weekly. Saturation. That being said our company is doing a brand/product launch series and we’ve got almost 3k registered for the first event which is insane to me. Usually see 2-500 for our stuff. 
Clashingsoulsspell
Politicker
1
ISR
I think there was a bit of burnout during Covid. Every company was hosting a webinar basically weekly. Saturation. That being said our company is doing a brand/product launch series and we’ve got almost 3k registered for the first event which is insane to me.
GDO
Politicker
0
BDM
Only good to ge t contact info. Most people do not show up or just briefly. 
TheDeplorable
Politicker
0
AE
I schedule a lot of meetings with webinar attendees
MR.StretchISR
Politicker
0
ISR
If I had a bottle of Kahlua for every minute I've zoned out of a webinar in the first 5 minutes I would have gotten a liver transplant 4 years ago.

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