When sending out emails, do you care more about open rates or bounce rates?
Asking for a friend
MaoMao
Do you care more about open rate or bounce rate?
Open or Bounce
Attached poll
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2
Bounce rates are indicative of shitty data from marketing. You can’t control whether or not someone opens your emails, outside of some clever header. However, marketing can absolutely control data quality.
1000000% this. I cannot control how bad marketing is at their job, or how dirty ZoomInfo data is. I care about open rates, and then I look at reply rates. If high opens, but low replies, then I know my subject lines are good but my copy is not effective in eliciting responses.
Bounce rate is way more important than people think. If your bounce rate is high, you way more likely to go to spam
3 comments