Do you feel like you don’t need SDRs and marketing anymore?

Question

I've come to the realization that you can pick way better accounts, and nobody will call them better than yourself. the majority of inbound/BDR leads are trash- no matter where you go right now.

The SDR team is so poorly run and marketing brings 0 to the table... and I feel like this sadly has become the de facto standard.

Anybody else decide to take shit in their own hands and roll their sleeves up? Ive strangely been enjoying it and adding more quality leads to my pipeline then they would in months in weeks... and you're very well prepared for when you speak to them because you learned about the account.

lmk what you think savages

Accepted Answer

Our marketing team has become pretty amazing, and we now have good SDR management, so honestly, no complaints on that end.  They’re running the onsite live chat, and I’ve gotten good leads on that end.  So my recent experience is not as dire as all that.

Answer

Couldn't agree more, especially on the SDR side. I feel like we could cut all but one or two to just manage the inbound leads and route them to the appropriate AE. I've seen some good ones, but the vast majority of SDRs I've worked with add zero value. I don't expect much, as it's usually just a first gig out of college for many of them and they look for the next thing as soon as possible, but it's really just a waste of money at this point.

Answer

I work somewhere that marketing does the heavy lifting and our SDRs are pretty lazy, just getting meetings from demo requests for 80% of their meeting goals. Leadership is blind to how to do outbound better and every quarter just raise their hands and say "hey look we got meetings again".
Prospecting as an AE is always a good move if you have the bandwidth. You're the one who knows your ICP and why they would want to talk to you.

Answer

E2E has worked great it only becomes a task when you need to scale operations.

Answer

I agree, especially at my org where maybe 2 SDR's are good at their job and the others are just god awful. Marketing can be helpful but only if there in sync with sales, rather than only asking to invite prospects to events when needed.

Answer

Good marketing is great to have, but it's often hard to find.

diggitytron

Do you feel like you don’t need SDRs and marketing anymore?

12 comments

diggitytron

Do you feel like you don’t need SDRs and marketing anymore?

12 comments

Related posts

Do you still wear a full suit to your 1st meeting with a prospect, or is that completely dust now and feel like a used car salesman?

Is it weird I don’t want to know what my prospects look like?

"We don't like salespeople" but we need one