diggitytron

sales savage

Do you feel like you don’t need SDRs and marketing anymore?

I've come to the realization that you can pick way better accounts, and nobody will call them better than yourself. the majority of inbound/BDR leads are trash- no matter where you go right now.

The SDR team is so poorly run and marketing brings 0 to the table... and I feel like this sadly has become the de facto standard.

Anybody else decide to take shit in their own hands and roll their sleeves up? Ive strangely been enjoying it and adding more quality leads to my pipeline then they would in months in weeks... and you're very well prepared for when you speak to them because you learned about the account.

lmk what you think savages

😝 cold callingss

😎 Sales Skills

👨‍🌾 SDR

13 comments

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Sunbunny31

Arsonist

Sr Sales Executive 🐰

Our marketing team has become pretty amazing, and we now have good SDR management, so honestly, no complaints on that end. They’re running the onsite live chat, and I’ve gotten good leads on that end. So my recent experience is not as dire as all that.

However. Yes, of course I’m doing outreach and working through my own targets. It’s always best to take care of your own business, particularly if marketing/SDRs are failing you.

CuriousFox

WR Officer

🦊

Dude you know how lucky and blessed you are?

Sunbunny31

Arsonist

Sr Sales Executive 🐰

Every damned day. It's been transformational here. We had to get through some ineffective marketing and terrible lead gen first, but it's a machine now. You have to have the right people in place, or you're going to struggle. Good head of marketing hires good, effective people, who are managing the team well and performing.

diggitytron

Politicker

sales savage

Good for you! Always good to hear a story where they are useful

HarryCaray

Notable Contributor

HMFIC

Couldn't agree more, especially on the SDR side. I feel like we could cut all but one or two to just manage the inbound leads and route them to the appropriate AE. I've seen some good ones, but the vast majority of SDRs I've worked with add zero value. I don't expect much, as it's usually just a first gig out of college for many of them and they look for the next thing as soon as possible, but it's really just a waste of money at this point.

DungeonsNDemos

Big Shot

Rolling 20's all day

I work somewhere that marketing does the heavy lifting and our SDRs are pretty lazy, just getting meetings from demo requests for 80% of their meeting goals. Leadership is blind to how to do outbound better and every quarter just raise their hands and say "hey look we got meetings again".
Prospecting as an AE is always a good move if you have the bandwidth. You're the one who knows your ICP and why they would want to talk to you.

Gasty

Notable Contributor

War Room Community Manager

E2E has worked great it only becomes a task when you need to scale operations.

You can do this for more qualified pipelines but gave you thought about how to scale this exercise?

HappyGilmore

Politicker

Account Executive - SMB

I agree, especially at my org where maybe 2 SDR's are good at their job and the others are just god awful. Marketing can be helpful but only if there in sync with sales, rather than only asking to invite prospects to events when needed.

jefe

Arsonist

🍁

Good marketing is great to have, but it's often hard to find.

Either way, you need to generate some of your own opps. They're often the best ones.

BigShrimpin

Politicker

Account executive

SDR teams dont need to be big and we dont NEED them even the concept of the bdr/sdr is relatively new... but do i want to do my own prospecting? hell no

SaasSlingin

Politicker

Sr AE

Literally cut out 80% of the SDR org and marketing, and transfer their pay to AEs for greater incentive to perform better. Problems solved, everyone’s happy (except those cut).

Who’s with me?

thisdoesntexist

Executive

Sales Consultant

Is it possible that ‘dialing for dollars’ is actually, finally, dead? And how can having a call bank full of youngish, relatively inexperienced SDRs with the pressure of high frequency calling actually have the time, life experience and expertise to have a decent conversation with a well researched lead? Asking for a friend.

cw95

Politicker

Head of SDR

Late to the party but I would say you do need an SDR team and when managed well, you won't get shitty leads.

However, and maybe I am biased due to working with bad marketing teams in the past, when you have a good SDR outbound team, that pretty much becomes marketing in terms of lead generation and getting your target market to recognise your brand. I've always worked with marketing teams that don't understand the ICP nor market so leads never come in (they just try to steal yours).

I think marketing teams should be replaced with roles such as social media / content manager and Brand Manager. Sales do the rest. We always get dragged into doing their job anyway.