BTQ

Fractional SDR

Politicker

Catalyst

Valued Contributor

Do you have an Unsubscribe link in your cold emails?

just added it and I'm kinda bummed how many people are unsubscribing at the very beginning.

but I get it. these people get a lot of irrelevant emails and gotta keep a clean inbox

I just gotta improve my cold email copy!

unsubscribe link?

Attached poll

yes no i add every unsub into a call only sequence - Trent Dresse

*Voting in this poll no longer yields commission.

🧠 Advice

💌 Cold Emailing

👣 outbound

22 comments

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boredAnti

Tycoon

That One Guy

no, but now I want to add a fake unsub link that just redirects and rick roll's them.

Kosta_Konfucius

Politicker

ERP Sales

Imagine the replies you would get

sketchysales

Politicker

Sales Manager

This is a genuinely great idea.

oldcloser

Arsonist

💀

Love this! Could shoot'em over the mullets of Walmart site.

BTQ

Politicker

Fractional SDR

that’s incredible

HVACexpert

Politicker

sales engineer

Unsubscribe now equals subscribe for life. Got ‘em!

jefe

Arsonist

🍁

I support this.

Maximas

Tycoon

Senior Sales Executive

Lmao!

Diablo

Politicker

Sr. AE

I do have one autogenerated from Salesloft.

jefe

Arsonist

🍁

Definitely not.

Especially if you have a calendar link, email/company website link, or a resource link. Makes getting flagged much worse.

BTQ

Politicker

Fractional SDR

I used to think that until I sat on a Webinar for Apollo and it turns out if you don’t have an unsub link it can ruin your domain reputation with a prospects domain.

Reason being say a prospect flags your email as spam, and since they couldn’t unsub they get another one and flag it again. If you have 2-3 other contacts do that it’s enough to get spam blocked for that domain

boredAnti

Tycoon

That One Guy

That is super interesting to know

Pachacuti

Politicker

They call me Daddy, Sales Daddy

I find it easier to just hit delete then go through and unsubscribe process. And my anti-spam filter knocks out like 80% of unwanted emails.

Gasty

Notable Contributor

War Room Community Manager

Question: did they ever subscribe to your emails? If not, what are they unsubscribing from? You?

BTQ

Politicker

Fractional SDR

They never subscribed since it’s a cold email so it’s really just an opt out button.

ZVRK

Politicker

Enterprise Account Executive

That.. would be a marketing email 😅

Sunbunny31

Arsonist

Sr Sales Executive 🐰

We're about to start leveraging Salesloft here and there for sequences, so I suspect anything from there will have an unsubscribe link.

For emails I've been sending from my own Outlook account - no.

poweredbycaffeine

WR Lieutenant

☕️

If you don't have one I just mark you as spam.

CuriousFox

WR Officer

🦊

No. But if I email you it's for a good damn reason. I'm also an AE so that may be different from you.

Chep

WR Officer

Bitcoin Adoption Specialist

Canadians get big mad without that unsub in your email, at least in my personal experience, lmao

Justatitle

Big Shot

Account Executive

It gets auto sent by our email tool. I think you have to include it for GDPR compliance as well

Maximas

Tycoon

Senior Sales Executive

I believe that The Unsubscribe link idea is just for the auto sent emails by the systems and not for the manually written ones,even if I'll include that link into the email the prospects receive that won't stop actually my access to send them more and more,we all know that:)
FYI,Tech savvy prospects will soon discover and will call next time to ask you to take em from the contact list entirely, if they're still getting those emails bombardment:)