Hey war room, I recently started incorporating personalized video into my outreach. It's still cold outreach BUT I feel like it's more human for people to see a face since Covid had really taken away in-person interactions.
I send video to new LinkedIn connects just to say hey and put a face to the name and also when prospecting. Not a full-fledged pitch but a way to strike up a conversation. More people than not always send a reply saying how they enjoyed it and a meeting soon follows.
What are everyone's thoughts on using video for cold outreach? Do you love/hate it? Successes?
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